Audiences In Motion Magazine: Relevance In The Mobile Moment
The mobile moments that we create as consumers by interacting with our mobile devices in our moments of need, intent and desire almost 150 times a day create profound grounds for marketers to target us with more relevant content. The data that is derived from those interactions is key to success in the increasingly competitive advertising space, where consumers are expecting a highly relevant experience.
The topic of relevance in the mobile moment is at the heart of the first issue of our Audiences In Motion magazine, which we are extremely happy to share with you today. The magazine is central in our mission to connect data providers and audience buyers and to be the go-to source for information when it comes to audience data, as it includes exclusive thought leadership content – from a lead article featuring quotes and case studies from adsquare and partners, to interviews and insights from programmatic media buyers’ kitchen, to a crash course on mobile audience data handling and the latest figures that demonstrate the importance of mobile moments.
In this issue, we are glad to feature interviews with Ritesh Gohil from Amnet and Uli Heimann from Ominicom Media Group who share their insights on why “data is becoming the heart of all things we live and breathe” and why it is essential to “be transparent when it comes to the sources of data that you are using for campaigns”.
The full magazine is available for download here, and we can’t wait to hear your thoughts on it!Back to the blog
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