I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive Adsquare's newsletter about industry insights and company news.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via www.adsquare.com/privacy.

* Required field.
If you don't want to leave your contact details, email us at info@adsquare.com

Audiences In Motion: Paris Breathes Mobile Programmatic

Back in April, we started Audiences In Motion as an initiative that gives mobile programmatic pros a platform to meet and network, share ideas, spread their knowledge and get actionable insights from likeminded industry pros. Starting from Düsseldorf and London, we built a great community of partners and friends with astonishing knowledge in the field, who gathered again in Paris to talk programmatic alongside some of the biggest names in the agency and trading desk scene in France. 

Our partners at the event were Acxiom, Sizmek and VisualDNA, whose speakers provided invaluable insights of the capabilities of their tech stack, and how those enable relevance in the mobile moment. 


Our Paris event kicked off with the keynote of Nicolas Rieul, Head of Mobile at Dentsu Aegis Network, France who gave a full overview of the best practices for reaching “the right person, at the right moment, with the right message”. 




Highlight of the event was the first Audiences In Motion agency panel, where thought leaders and influencers from some of the biggest agencies in France – OMD, Dentsu Aegis, IPG Mediabrands and Publicis – discussed the different ways of using mobile audience data for precise targeting and reaching consumers at the right mobile moment, alongside the Chief Strategy Officer of S4M, Stanislas Coignard. Watch this space for a video of the full discussion! 



Our VP Demand EMEA Vincent Tessier said at the event, “Mobile audience data has become increasingly important on the French market, and agencies and trading desks demand more stable platforms and partners to be able to deliver the right message to the right audience”. 


We will be sharing the individual interviews with agencies and partners next, so stay tuned and follow Audiences In Motion

Back to the blog

About Luise Weiss

Luise is Vice President Revenue at Adsquare. She is a seasoned digital media executive with a track record of transformational management skills. Luise has demonstrated the ability to create meaningful relationships and generate revenue, developing and presenting data-enabled solutions for partners across channels.

This website uses cookies for analytics purposes, advertising and giving you the best browsing experience. Click here to learn more or change your cookie settings and here to read our Privacy Policy to understand how we process your information. By clicking 'Accept Cookies', you agree to our use of cookies.