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Audiences In Motion: Paris Breathes Mobile Programmatic

Back in April, we started Audiences In Motion as an initiative that gives mobile programmatic pros a platform to meet and network, share ideas, spread their knowledge and get actionable insights from likeminded industry pros. Starting from Düsseldorf and London, we built a great community of partners and friends with astonishing knowledge in the field, who gathered again in Paris to talk programmatic alongside some of the biggest names in the agency and trading desk scene in France. 

Our partners at the event were Acxiom, Sizmek and VisualDNA, whose speakers provided invaluable insights of the capabilities of their tech stack, and how those enable relevance in the mobile moment. 

 

Our Paris event kicked off with the keynote of Nicolas Rieul, Head of Mobile at Dentsu Aegis Network, France who gave a full overview of the best practices for reaching “the right person, at the right moment, with the right message”. 

 

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Highlight of the event was the first Audiences In Motion agency panel, where thought leaders and influencers from some of the biggest agencies in France – OMD, Dentsu Aegis, IPG Mediabrands and Publicis – discussed the different ways of using mobile audience data for precise targeting and reaching consumers at the right mobile moment, alongside the Chief Strategy Officer of S4M, Stanislas Coignard. Watch this space for a video of the full discussion! 

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Our VP Demand EMEA Vincent Tessier said at the event, “Mobile audience data has become increasingly important on the French market, and agencies and trading desks demand more stable platforms and partners to be able to deliver the right message to the right audience”. 

 

We will be sharing the individual interviews with agencies and partners next, so stay tuned and follow Audiences In Motion

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About Alexandrina

AlexandrinaAlexandrina is Senior Marketing Manager at adsquare. She spent the past 6 years in London - pursuing her studies in Management and Marketing, and working in various fast-growing businesses. She's a CRM evangelist and loves connecting the dots between data and consumer behavior.

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