Today we celebrate the “Masters” campaign with our partners Burger King and Waze, in cooperation with Poster Conseil and KR Wavemaker.  Congratulations to all our partners for taking Gold (1st prize) in the Mobile Category at the 2020 Advertising Innovation Awards and thank you for relying on Adsquare’s Footfall Measurement capabilities in measuring your campaign’s success. Not only did the campaign lead to a massive footfall uplift, but overall sales […]

Adsquare has entered into a data partnership agreement with Experian, the leading global provider of information services. Digital marketers are now able to make use of Experian household data for more effective OOH planning and programmatic media buying in Italy, Spain, France and Germany. In this post we explain how offline spatial data can make a real impact in programmatic advertising.  Experian, who is recognised as the global expert in […]

Adsquare is pleased to announce the integration of its Real-time Footfall Measurement product with leading DSP MediaMath. Advertisers and media agencies can now activate Adsquare’s measurement solution in the MediaMath dashboard in order to attribute store visits to their multi-channel drive-to-store campaigns in real-time. Footfall measurement provides a feed of real-time store data into your DSP for analysis. This information allows you to see what happens if you tweak elements [...]

DoDo is a jewelry brand part of Pomellato Spa and the Kering Group founded in 1994 combining Italian artisanal savoir-faire with a new expression of prêt-à-porter jewelry, which conveys deep emotions and meanings. Challenge: In May and June of 2019 Dodo’s campaign goal was to create awareness for the new Nature jewelry collection in Italy, France and Germany. The campaign run programmatically via the DV360 stack by Zenith in the [...]

  With our latest integration of weather data, we’re adding a new data dimension to our ‘Audience Management Platform’ (AMP). Weather data providers have taught us that weather influences how people feel, what they eat, where they go and what they buy. Weather predicts how people will behave. You can’t control the weather but you can harness it and make brighter marketing decisions.  According to Jeremy Hlavacek, Head of Revenue at […]

  Katie Batchelor, former JCDecaux Head of Sales – Partnerships, joins to accelerate the adoption of Adsquare’s OOH offering globally.   Our hypothesis is that OOH advertising is at the tipping point of its own data revolution. Thanks to the availability of our spatial, audience and movement data at scale, OOH advertising is set to become every bit as context-aware, measurable and programmatic as online advertising. Adsquare creates a new frontier […]

We’re pleased to announce changes to some key roles within our organization. Our former General Manager France, Nicolas Méar, relocates to Singapore in line with our APAC expansion whilst Aurelién Vallat joins Adsquare as new General Manager France. Prior to leading the company’s APAC operations, Méar acted as Adsquare’s General Manager France, heading the company’s Paris office. During the past four years, Méar has built the French business from scratch […]

Tune in and listen to what our General Manager UK, Andy Beames, has to say about Adsquare’s targeting and measurement capabilities and how these can be applied in the world of programmatic advertising - may it be for mobile, desktop or out-of-home.  “As an independent data business, we’re able to provide store visit measurement capabilities across a range of DSPs. This allows media buyers to have a full view of [...]

We’re excited about our data partnership with Cincinnati based Spatial.ai. Digital marketers are now able to make use of geosocial segments for more effective OOH planning and programmatic media buying in the US. Spatial.ai organizes billions of location-based social media data points and translates these into 72 easy-to-use social entries. Segments such as ‘Happily Ever After’, ‘Student Life’ and ‘Fitness Obsession’ have been integrated with our Audience Management Platform and […]

In September this year, Adsquare took the entire team to Italy for a few days of fun. Our 5th annual Company Offsite took place in Sicily and brought together all colleagues from New York, Paris, London, Milan, Madrid and Berlin.   The highlights of the trip were climbing Mount Etna - the highest active volcano in Europe, enjoying authentic Italian cuisine (this includes wine) and letting our hair down whilst dancing [...]