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Kick Off The World Cup With Custom Audience Segments

April 11 2018
by Paulina

One Game: Football   The passion for football is taking over the world this summer in Russia. With a little more than two months away, football fans around the world are eagerly anticipating the start of the World Cup in June. According to the Kantar TV audience report, 3.2 billion people have viewed the 2014 World Cup in Brazil with 1.9 billion of them watching for at least 30 consecutive minutes […]

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adsquare Accelerates Business Expansion In APAC

April 05 2018
by Paulina

  After successfully establishing our business operations in the US market, the mobile-first data exchange we’re excited to share that we are expanding our global footprint to the Asia-Pacific region. Starting with Singapore we will be focusing on setting up our business across the developed markets in APAC including Hong Kong, Japan, Taiwan, South Korea, Australia, with more to follow in the upcoming months. adsquare’s self-service Audience Management Platform, already […]

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White Paper GDPR: Implications For The Mobile Marketing Industry

March 20 2018
by Paulina

  By introducing stricter data protection compliance requirements, GDPR is a game changer for businesses in multiple industry sectors. No surprise that the new regulation has a critical impact on the mobile marketing industry too. Mobile marketers, publishers and technology companies behind them – all businesses in the industry need to ensure compliance with GDPR when it comes into effect in May later this year. Failure to comply comes with […]

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OMR Masterclass: The Top 10 Must-Haves When Selecting A Mobile Programmatic Partner

March 14 2018
by Paulina

  With the Online Marketing Rockstars (OMR) Expo just around the corner, we are delighted to share with you the opportunity to participate in our special masterclass session during the second day of the biggest digital marketing event happening in Hamburg.   The topic of our masterclass session will be “Mobile Programmatic and Data”. During our session we would cover the growing importance of data for the success of your […]

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adsquare & 180byTwo Team Up To Help Marketers Access Deterministic Mobile B2B Data At Scale

February 27 2018
by Paulina

We are delighted to announce our partnership with 180byTwo –  the leader in global industry solutions, enabling marketers to access their comprehensive deterministic B2B data via our self-service AMP for a new level of mobile programmatic advertising. 180byTwo leverages multi-sourced offline, online, mobile, location, signal and proximity data across more than 500M users globally, providing depth and breadth across all industries and verticals.   The partnership gives marketers and brands […]

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Exclusive ExchangeWire TraderTalk TV Episode With Our CEO Tom: “Leverage Different Types Of Mobile-Specific Data In One Single Alliance“

February 22 2018
by Paulina

Our CEO Tom shares insights about the data ecosystem, the adsquare Data Alliance and the changes coming together with the GDPR. In a special edition of TraderTalk TV, ExchangeWire spoke with our CEO Tom about the data ecosystem and the possibilities of data alliances for programmatic and specifically explaining in details the concept of the adsquare Data Alliance.     The discussion between Ciaran O’Kane, the CEO of ExchangeWire and Tom […]

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Welcome Aboard, Jonny!

February 21 2018
by Paulina

We’re thrilled to announce today the latest addition to our team in the UK – Jonny Austin. Jonny is joining our adsquare family as a Sales Director in our office in the UK. He will be responsible for strengthening our relationship with current partners and clients while also pursuing and building up new opportunities for adsquare.   Jonny brings a wealth of knowledge on data and mobile. Previously he held […]

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We Are Ready For GDPR

February 12 2018
by Sebastian

GDPR In A Nutshell   As we are moving forward through this year, the deadline for GDPR compliance is quickly approaching. For the very few who are not yet aware, the General Data Protection Regulation (GDPR) is the big thing happening this year and it is expected to transform the digital industry as we know it. To get the facts straight, GDPR is the new legal framework introduced by the […]

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Avoiding The Perils Of Bad Data

February 05 2018
by Ted Smith

  Why is bad data really bad? As mobile ad spend in the US is projected to grow to $42 billion in 2018 – faster than any other digital advertising channel, advertisers have been quick to allocate their budgets to catch the eyes of mobile-first users. In the age of data, marketers have the ability to access and understand every step along the consumer journey. The data they use is […]

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Meet adsquare at MWC 2018 in Barcelona

February 02 2018
by Paulina

Mobile is at the core of our platform. We strongly believe that the future is not simply digital anymore, but that it belongs to the realm of mobile technologies. As a mobile-first data exchange, our participation in the upcoming edition of the Mobile World Congress in Barcelona is essential as we are expanding our portfolio and asserting our dominant leadership position in the martech industry. Last year was a great […]

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