In recent years audience data has become critical for the success of advertising campaigns and marketers are increasingly aware that data quality and accuracy is a must. To tackle the data quality challenge and increase marketers’ trust in mobile audience data, adsquare launched the Validated Demographics solution as part of the adsquare Data Alliance. And the first successful results from came soon after.   One of France’s largest TV channels, […]

We’re very excited to start the new year by introducing our latest feature – Lookalike audiences. To help advertisers get the most out of their mobile campaigns, our team worked hard on developing a solution to help advertisers significantly increase the chance of finding new customers and, more importantly, reach the ideal ones that match their target group best. Using adsquare Lookalike audiences, marketers can extend the reach of their […]

On Top of the Fast-Food Chain The primary goal of Burger King was to drive traffic to the chain’s restaurants in the state of Hesse, Germany. Together with their communication and media agency Vizeum Deutschland (part of Dentsu Aegis Network), Gabarz & Partner and adsquare, Burger King launched successfully the first dynamic creative optimization (DCO) campaign for the fast-food chain’s customers in Germany. The incredible success and measurable results of [...]