We’re excited to share the news about partnering up with Unacast, the leading transparent location data platform. Unacast’s data will power our measurement, insights and targeting solutions both in the US and the EU with explicit consent data.   “The effectiveness of mobile campaigns relies on the best quality data, so marketers are constantly searching for trustworthy sources of insights,” said our CEO Tom Laband about the partnership. “We […]

With record numbers of households adopting streaming Over-the-Top platforms in lieu of cable TV, together with PeerLogix we are happy to announce the launch of our joint OTT Media Planning initiatives enabling marketers to reach, target and measure advertisements directly to households streaming OTT TV shows and movies.   “Consumers continue to adopt OTT streaming platforms with limited to no advertisements – and although good for viewership experiences – marketers […]

    We’re very proud to announce the latest product we are adding to our portfolio. The real-time App-Contextual Targeting solution enables advertisers to target more precisely on the right context of apps used by a consumer. By targeting on specific and pre-listed app categories,  marketers can reach the right users and also secure brand-safe environments for mobile campaigns. Having insights on what type of app an individual is using, […]

  To tackle the data quality challenge in advertising, adsquare launches a Validated Demographics solution. The offering is based predominantly on first-party data from app publishers with age and gender segments exceed industry benchmarks for on-target-percentages by up to 6.2 times! To prove data quality, adsquare is the first company industry-wide to guarantee on-target-percentages for campaigns. This move underlines our position as a neutral data exchange, giving advertisers full control […]

One Game: Football   The passion for football is taking over the world this summer in Russia. With a little more than two months away, football fans around the world are eagerly anticipating the start of the World Cup in June. According to the Kantar TV audience report, 3.2 billion people have viewed the 2014 World Cup in Brazil with 1.9 billion of them watching for at least 30 consecutive minutes […]