×

Please enter your contact details to download the file.

I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive adsquare's newsletter about industry insights and company news.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via www.adsquare.com/privacy.

* Required field.
If you don't want to leave your contact details, email us at info@adsquare.com

adsquare Introduces Lookalikes Audience Extension

January 11 2019
by Paulina

We’re very excited to start the new year by introducing our latest feature – Lookalike audiences. To help advertisers get the most out of their mobile campaigns, our team worked hard on developing a solution to help advertisers significantly increase the chance of finding new customers and, more importantly, reach the ideal ones that match their target group best. Using adsquare Lookalike audiences, marketers can extend the reach of their […]

Read more

Burger King Harnesses the Power of Personalization with Dynamic Creatives

December 07 2018
by Paulina
On Top of the Fast-Food Chain The primary goal of Burger King was to drive traffic to the chain’s restaurants in the state of Hesse, Germany. Together with their communication and media agency Vizeum Deutschland (part of Dentsu Aegis Network), Gabarz & Partner and adsquare, Burger King launched successfully the first dynamic creative optimization (DCO) campaign for the fast-food chain’s customers in Germany. The incredible success and measurable results of [...]
Read more

adsquare Featured as iCrossing’s Partner of the Month

December 06 2018
by Paulina

  What makes you special as a company? adsquare is a real-time data exchange platform that gives advertisers access to accurate data on a large scale. In this way, we enable relevant campaigns based on target groups and their context. Our platform works mainly with data from mobile devices and uses the company’s own location data analysis. Our Self Service Audience Management platform allows advertisers to buy, segment and activate […]

Read more

Disentangling Data and the Decline of the Duopoly

November 27 2018
by David Fieldhouse
This article was originally published as a Guest column, written by our GM UK & US David Fieldhouse on Mobile Marketing Magazine For those of us who have been a part of the tsunami of change ‘digital’ and then ‘mobile’ have brought to the media world over the last 20 years it may seem almost absurd to even write a line that predicts the ‘decline’ of Google and Facebook – [...]
Read more

Bonjour le soleil!

October 25 2018
by Paulina

A million words won’t be enough to describe how much fun we had during our team offsite earlier this year. In September, adsquare invited all employees from the 7 offices from around the world and gather them together for 3 days full of fresh crevettes, plenty of drinks and beautiful sunsets. Add to that a crystal blue turquoise water, jet ski and a drone and you have it – the PERFECT […]

Read more

PeerLogix to Discuss TV Audience Reunification at Audiences In Motion Chicago

October 24 2018
by Paulina

We’re very happy to announce the participation of PeerLogix, Inc., the Over-the-Top (“OTT”) TV audience discovery platform during our upcoming ‘Audiences in Motion’ event in Chicago, this November 7th. William Gorfein, PeerLogix’s Founder & Chief Strategy Officer, will present a discussion entitled ‘Leveraging Quality Data to Rediscover Linear TV’s Lost OTT Audience,’ in which he will lay out the important factors to be considered when wading into the nascent but growing […]

Read more

adsquare Welcomes The MMA Germany’s Berlin Mobile Safari

October 01 2018
by Paulina

In the past few years Berlin has evolved to become not only a vibrant capital fostering innovation, entrepreneurship and sustainability but also an internationally renowned city of breakthrough technology when it comes to digital advertising and marketing. More specifically Berlin established itself as a hub for nurturing mobile innovators harnessing the power of mobile possibilities and transformations for adtech and businesses alike. For a second time after its inaugural event […]

Read more

adsquare Winter Special: Seasonal Audiences

September 30 2018
by Paulina

Winter Holidays Shopping Is On With the Winter Holiday season quickly approaching, consumers are already busy planning their time, budget and shopping schedule. While they do that, they are always on the go with their most personal device – the smartphone. In fact they are increasingly spending more time when making their purchase decision. Based on data from a Google/Ipsos study, a person spends 13 days on average researching before […]

Read more

adsquare Appoints Key Executives Across US & EMEA 

September 26 2018
by Paulina

Following the rapid expansion of adsquare across the markets in the EMEA region and the US, we’re very happy to announce today the appointments of Michael Schlueter as VP Platform Partnerships & Strategic Projects, David Fieldhouse as Managing Director UK and Candice McDonald as Sales Manager US. The strategic appointments are part of the company’s vision to give advertisers access to accurate data at scale, enabling more relevant campaigns based […]

Read more

Contextual Targeting Is Making A Comeback

September 19 2018
by Paulina

Winning the right mobile consumers includes reaching them within an ideal context and at the right moment. In the recent months contextual targeting is making a comeback and this time it is within our own personal smartphone apps   Relevance & Reach As relevancy often depends on the setting and surrounding within an advertising moment – from reading a favorite magazine to attending the final game of the World Cup, […]

Read more

This website uses cookies for analytics purposes, advertising and giving you the best browsing experience. Click here to learn more or change your cookie settings and here to read our Privacy Policy to understand how we process your information. By clicking 'Accept Cookies', you agree to our use of cookies.