×

Please enter your contact details to download the file.

I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive adsquare\'s newsletter about industry insights and company news.*
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via www.adsquare.com/privacy.

* Required field.

adsquare Introduces App-Contextual Targeting

June 06 2018
by Paulina

    We’re very proud to announce the latest product we are adding to our portfolio. The real-time App-Contextual Targeting solution enables advertisers to target more precisely on the right context of apps used by a consumer. By targeting on specific and pre-listed app categories,  marketers can reach the right users and also secure brand-safe environments for mobile campaigns. Having insights on what type of app an individual is using, […]

Read more

adsquare Validated Demographics On-Target-Percentages Exceed Industry Benchmarks

May 09 2018
by Paulina

  To tackle the data quality challenge in advertising, adsquare launches a Validated Demographics solution. The offering is based predominantly on first-party data from app publishers with age and gender segments exceed industry benchmarks for on-target-percentages by up to 6.2 times! To prove data quality, adsquare is the first company industry-wide to guarantee on-target-percentages for campaigns. This move underlines our position as a neutral data exchange, giving advertisers full control […]

Read more

adsquare Introduces Real-Time Footfall Measurement Solution

April 19 2018
by Paulina

Today’s connected consumers move seamlessly between the offline and online world. The mobile phone – also the most personal device, is the core driver of this movement. As the always-connected consumers use their smartphones constantly, retail brands should carefully consider all the steps in the behavior of a digitally empowered consumer.   According to studies, nearly 60% of shoppers look up product information and prices while using their mobile phones […]

Read more

Audiences In Motion 2018 In NYC – Data Quality On Focus

April 13 2018
by Paulina

  Data quality is central to every current conversation in the programmatic-driven marketplace, foundational to campaign success, to reaching audiences of impact. From there on advertisers and agencies need to take a step back and understand the importance of knowing what data providers bring to the table in terms of data sources, accuracy of data and validation against industry standards. Continuous researching, testing and learning of what your campaign foundation […]

Read more

Kick Off The World Cup With Custom Audience Segments

April 11 2018
by Paulina

One Game: Football   The passion for football is taking over the world this summer in Russia. With a little more than two months away, football fans around the world are eagerly anticipating the start of the World Cup in June. According to the Kantar TV audience report, 3.2 billion people have viewed the 2014 World Cup in Brazil with 1.9 billion of them watching for at least 30 consecutive minutes […]

Read more

adsquare Accelerates Business Expansion In APAC

April 05 2018
by Paulina

  After successfully establishing our business operations in the US market, the mobile-first data exchange we’re excited to share that we are expanding our global footprint to the Asia-Pacific region. Starting with Singapore we will be focusing on setting up our business across the developed markets in APAC including Hong Kong, Japan, Taiwan, South Korea, Australia, with more to follow in the upcoming months. adsquare’s self-service Audience Management Platform, already […]

Read more

White Paper GDPR: Implications For The Mobile Marketing Industry

March 20 2018
by Paulina

  By introducing stricter data protection compliance requirements, GDPR is a game changer for businesses in multiple industry sectors. No surprise that the new regulation has a critical impact on the mobile marketing industry too. Mobile marketers, publishers and technology companies behind them – all businesses in the industry need to ensure compliance with GDPR when it comes into effect in May later this year. Failure to comply comes with […]

Read more

OMR Masterclass: The Top 10 Must-Haves When Selecting A Mobile Programmatic Partner

March 14 2018
by Paulina

  With the Online Marketing Rockstars (OMR) Expo just around the corner, we are delighted to share with you the opportunity to participate in our special masterclass session during the second day of the biggest digital marketing event happening in Hamburg.   The topic of our masterclass session will be “Mobile Programmatic and Data”. During our session we would cover the growing importance of data for the success of your […]

Read more

adsquare & 180byTwo Team Up To Help Marketers Access Deterministic Mobile B2B Data At Scale

February 27 2018
by Paulina

We are delighted to announce our partnership with 180byTwo –  the leader in global industry solutions, enabling marketers to access their comprehensive deterministic B2B data via our self-service AMP for a new level of mobile programmatic advertising. 180byTwo leverages multi-sourced offline, online, mobile, location, signal and proximity data across more than 500M users globally, providing depth and breadth across all industries and verticals.   The partnership gives marketers and brands […]

Read more

Exclusive ExchangeWire TraderTalk TV Episode With Our CEO Tom: “Leverage Different Types Of Mobile-Specific Data In One Single Alliance“

February 22 2018
by Paulina

Our CEO Tom shares insights about the data ecosystem, the adsquare Data Alliance and the changes coming together with the GDPR. In a special edition of TraderTalk TV, ExchangeWire spoke with our CEO Tom about the data ecosystem and the possibilities of data alliances for programmatic and specifically explaining in details the concept of the adsquare Data Alliance.     The discussion between Ciaran O’Kane, the CEO of ExchangeWire and Tom […]

Read more

This website uses cookies for analytics purposes, advertising and giving you the best browsing experience. Click here to learn more or change your cookie settings and here to read our Privacy Policy to understand how we process your information. By clicking 'Accept Cookies', you agree to our use of cookies.