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adsquare Winter Special: Seasonal Audiences

September 30 2018
by Paulina

Winter Holidays Shopping Is On With the Winter Holiday season quickly approaching, consumers are already busy planning their time, budget and shopping schedule. While they do that, they are always on the go with their most personal device – the smartphone. In fact they are increasingly spending more time when making their purchase decision. Based on data from a Google/Ipsos study, a person spends 13 days on average researching before […]

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adsquare Appoints Key Executives Across US & EMEA 

September 26 2018
by Paulina

Following the rapid expansion of adsquare across the markets in the EMEA region and the US, we’re very happy to announce today the appointments of Michael Schlueter as VP Platform Partnerships & Strategic Projects, David Fieldhouse as Managing Director UK and Candice McDonald as Sales Manager US. The strategic appointments are part of the company’s vision to give advertisers access to accurate data at scale, enabling more relevant campaigns based […]

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Contextual Targeting Is Making A Comeback

September 19 2018
by Paulina

Winning the right mobile consumers includes reaching them within an ideal context and at the right moment. In the recent months contextual targeting is making a comeback and this time it is within our own personal smartphone apps   Relevance & Reach As relevancy often depends on the setting and surrounding within an advertising moment – from reading a favorite magazine to attending the final game of the World Cup, […]

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Tangible Results For Retailers Using adsquare Footfall Measurement

September 12 2018
by Paulina

We’re very excited to share with you the first results coming soon after the launch of our Footfall Measurement solution, helping brands measure the effectiveness of their mobile campaigns based on data from real-time store visitations. Thanks to our mobile audience data and campaign analysis report, retailers can get a deeper and valuable insight into the effectiveness of their creative mobile campaigns on real-time store visitations. Together with creative mobile DSP […]

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adsquare Expands In The Midwest & Opens Office In Chicago

August 07 2018
by Paulina

In response to the increasing demand from clients in the US, we’re extremely thrilled to announce the opening of a brand new office in Chicago. This marks our latest step along the ongoing expansion in the US and specifically the Midwest region. In particular, strength in providing solutions to Retail & CPG advertisers such as Clorox, Unilever & Walmart, with platform partners like The Trade Desk, AdColony, and Triad Retail, defines […]

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Contextual Targeting Is Making A Comeback

July 26 2018
by Paulina

Winning the right mobile consumers includes reaching them within an ideal context and at the right moment. Thanks to GDPR, contextual targeting is making a comeback and this time it is within our own personal smartphone apps. The Importance Of Context As relevancy often depends on the setting and surrounding within an advertising moment – from reading a favorite magazine to attending the final game of the World Cup, targeting […]

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adsquare & Unacast Team Up For Transparent Future Of Location Data

July 24 2018
by Paulina

  We’re excited to share the news about partnering up with Unacast, the leading transparent location data platform. Unacast’s data will power our measurement, insights and targeting solutions both in the US and the EU with explicit consent data.   “The effectiveness of mobile campaigns relies on the best quality data, so marketers are constantly searching for trustworthy sources of insights,” said our CEO Tom Laband about the partnership. “We […]

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adsquare and PeerLogix Extend Vertical Strategy Into Over-the-Top

June 19 2018
by Paulina

With record numbers of households adopting streaming Over-the-Top platforms in lieu of cable TV, together with PeerLogix we are happy to announce the launch of our joint OTT Media Planning initiatives enabling marketers to reach, target and measure advertisements directly to households streaming OTT TV shows and movies.   “Consumers continue to adopt OTT streaming platforms with limited to no advertisements – and although good for viewership experiences – marketers […]

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adsquare Joins Brands To Talk About Mobile Data At Exclusive MMA Event

June 12 2018
by Paulina

    We’re delighted to share with you that Tom, our CEO and Co-Founder will participate in the upcoming exclusive invitation-only dinner conference organized by the Mobile Marketing Association Germany. Tom will take part in a panel discussion with main focus on mobile targeting and data quality. The exclusive networking dinner conference will take place in the iconic O2 Tower in Munich, which also serves as the HQ of Telefónica […]

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Welcome, Beatrice!

June 11 2018
by Paulina

  We’re extremely happy to announce that we are expanding our presence in Europe even further! Beatrice Fabiano will be joining us as Sales Director in Milan, Italy. Beatrice brings to the team her expertise in working with advertisers and agencies across the programmatic space in Italy. Most recently she held the position of Key Account Manager for the mobile programmatic ad platform Widespace where she helped the sales team […]

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