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Adsquare’s Proximity Targeting is now available in more countries including self-service onboarding and PMP

October 30 2019
by Christoph

We recently moved our geo-fencing capabilities to the next level – moving from “Geo-Contextual Targeting” to “Proximity Targeting”.  With our enhanced data marketplace for proximity targeting, Adsquare becomes the only company globally that offers data partners the possibility to monetize spatial data in real-time via our pre-bid integrated DSPs such as Active Agent, adform, AppNexus, Fusio by S4M, Mediasmart, Tabmo/Hawk, Splicky, The Trade Desk and more.  Data providers can upload […]

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Our Footfall Measurement Solution Is Now Globally Available in Google and The Trade Desk

May 22 2019
by Paulina

We’re extremely happy to announce today that our Real-Time Footfall Measurement solution is available now available globally in Google’s Marketing Platform (DV360 and Campaign Manager) and The Trade Desk. The technology enables brands to measure the success of multi-channel drive-to-store campaigns and is the only footfall measurement solution available in the leading platforms globally. The first advertisers to use the technology include McDonald’s, Renault and their agency partner Omnicom. Stephanie Pelz, Department […]

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Vodafone’s Award Winning Data-Driven Campaign Brings 49.7% Sales Uplift

May 14 2019
by Paulina

Vodafone partnered with Adsquare and Adform to leverage multiple data sources following an innovative targeting approach for improving the effectiveness of a drive-to-store campaign. Titled “Plug & Surf – The New Internet”, the award winning campaign for Vodafone’s GigaCube product – wireless router that turns LTE network into a Wi-Fi router, won not one but two of the prestigious awards organized by The Drum – the first one in the category […]

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How Can QSR Marketers Tap Into The Possibilities of Location Data

March 15 2019
by Paulina

The Possibilities of Location for QSR Brands Tougher competition, increasing labor and rental costs, and the ongoing demand for better quality of products are some of the main challenges facing fast-food retailers today. Struggling with changing consumer trends on top of all the other profit-related factors leaves quick-service-restaurant (QSR) owners with only one option – to implement a completely consumer-centric approach based on deep offline and online insights about their […]

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Adsquare & Active Agent Expand Partnership

February 26 2019
by Paulina

We’re very happy to announce the expansion of our partnership with Active Agent, enabling targeting solutions in real-time, thanks to our rich audience and geo-spatial data. Through our Pre-Bid and DMP integrations, clients of Active Agent will have access to our real-time targeting solutions, offering multiple segments, including demographics, interests, brand affinities and place visitations as well as custom segments tailored for their specific needs. The integration enables data buyers […]

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Mobile Trends On Valentine’s Day

February 08 2019
by Paulina

We’re happy to spread some love and share with you the latest stats and trends around Valentine’s Day. Apart from the staggering amount expected to be spend in the US only ($30 bn!!!), most significant is the fact that more and more purchase decisions are made with the help of smartphone devices and tablets. The relevance of the mobile moment is surging and marketers should be ready and prepared to […]

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The Programmatic Year Ahead: Increasing Trust & Accountability Through Technology

January 29 2019
by Paulina

At the beginning of another year, we’d like to take the time and reflect on what is going to emerge or what is already happening in the digital marketing space. Considering industry specific factors such as market maturity and opportunities for growth as well as external factors like regulation and data legislations in different countries, we have summarized the major trends and developments we’re foreseeing in 2019. Clear Call for […]

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adsquare’s Validated Demographics Exceed Canal+ Campaign Expectations

January 14 2019
by Paulina

In recent years audience data has become critical for the success of advertising campaigns and marketers are increasingly aware that data quality and accuracy is a must. To tackle the data quality challenge and increase marketers’ trust in mobile audience data, adsquare launched the Validated Demographics solution as part of the adsquare Data Alliance. And the first successful results from came soon after.   One of France’s largest TV channels, […]

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adsquare Introduces Lookalikes Audience Extension

January 11 2019
by Paulina

We’re very excited to start the new year by introducing our latest feature – Lookalike audiences. To help advertisers get the most out of their mobile campaigns, our team worked hard on developing a solution to help advertisers significantly increase the chance of finding new customers and, more importantly, reach the ideal ones that match their target group best. Using adsquare Lookalike audiences, marketers can extend the reach of their […]

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Burger King Harnesses the Power of Personalization with Dynamic Creatives

December 07 2018
by Paulina
On Top of the Fast-Food Chain The primary goal of Burger King was to drive traffic to the chain’s restaurants in the state of Hesse, Germany. Together with their communication and media agency Vizeum Deutschland (part of Dentsu Aegis Network), Gabarz & Partner and adsquare, Burger King launched successfully the first dynamic creative optimization (DCO) campaign for the fast-food chain’s customers in Germany. The incredible success and measurable results of [...]
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