With our latest integration of weather data, we’re adding a new data dimension to our ‘Audience Management Platform’ (AMP). Weather data providers have taught us that weather influences how people feel, what they eat, where they go and what they buy. Weather predicts how people will behave. You can’t control the weather but you can harness it and make brighter marketing decisions.  According to Jeremy Hlavacek, Head of Revenue at […]

  Katie Batchelor, former JCDecaux Head of Sales – Partnerships, joins to accelerate the adoption of Adsquare’s OOH offering globally.   Our hypothesis is that OOH advertising is at the tipping point of its own data revolution. Thanks to the availability of our spatial, audience and movement data at scale, OOH advertising is set to become every bit as context-aware, measurable and programmatic as online advertising. Adsquare creates a new frontier […]

We’re pleased to announce changes to some key roles within our organization. Our former General Manager France, Nicolas Méar, relocates to Singapore in line with our APAC expansion whilst Aurelién Vallat joins Adsquare as new General Manager France. Prior to leading the company’s APAC operations, Méar acted as Adsquare’s General Manager France, heading the company’s Paris office. During the past four years, Méar has built the French business from scratch […]

Tune in and listen to what our General Manager UK, Andy Beames, has to say about Adsquare’s targeting and measurement capabilities and how these can be applied in the world of programmatic advertising - may it be for mobile, desktop or out-of-home.  “As an independent data business, we’re able to provide store visit measurement capabilities across a range of DSPs. This allows media buyers to have a full view of [...]

We’re excited about our data partnership with Cincinnati based Spatial.ai. Digital marketers are now able to make use of geosocial segments for more effective OOH planning and programmatic media buying in the US. Spatial.ai organizes billions of location-based social media data points and translates these into 72 easy-to-use social entries. Segments such as ‘Happily Ever After’, ‘Student Life’ and ‘Fitness Obsession’ have been integrated with our Audience Management Platform and […]

In September this year, Adsquare took the entire team to Italy for a few days of fun. Our 5th annual Company Offsite took place in Sicily and brought together all colleagues from New York, Paris, London, Milan, Madrid and Berlin.   The highlights of the trip were climbing Mount Etna - the highest active volcano in Europe, enjoying authentic Italian cuisine (this includes wine) and letting our hair down whilst dancing [...]

We’re delighted to announce the appointment of Andy Beames as General Manager U.K. Andy will be based in Adsquare’s London office and will report into Adsquare’s VP Sales David Fieldhouse. Prior to joining Adsquare, Andy was Commercial Director as well as Global Data Solutions Director at location data company Blis where he was responsible, among other things, for helping advertisers, media owners and technology companies enhance their location based advertising […]

We’re extremely happy to announce today that our Real-Time Footfall Measurement solution is available now available globally in Google’s Marketing Platform (DV360 and Campaign Manager) and The Trade Desk. The technology enables brands to measure the success of multi-channel drive-to-store campaigns and is the only footfall measurement solution available in the leading platforms globally. The first advertisers to use the technology include McDonald’s, Renault and their agency partner Omnicom. Stephanie Pelz, Department […]

Vodafone partnered with Adsquare and Adform to leverage multiple data sources following an innovative targeting approach for improving the effectiveness of a drive-to-store campaign. Titled “Plug & Surf – The New Internet”, the award winning campaign for Vodafone’s GigaCube product – wireless router that turns LTE network into a Wi-Fi router, won not one but two of the prestigious awards organized by The Drum – the first one in the category […]