SIGN UP HERE! We would like to invite you to the ‘Digital Marketing Knowledge’ webinar on Wednesday, 2nd September at 3pm. Our General Manager DACH, Luise Weiß, joins Stefan Benno Müller, the CSO of Adition, and speaks about the current Programmatic Trends for Addressable TV & DOOH. Programmatic DOOH and ATV: Dynamic & Measurement Programmatic Trends Proximity Targeting Footfall Measurement SwitchIn XXL Dynamic Situational Data Targeting Live seats are limited. […]

Marketers are constantly looking for the next innovative method to get a competitive edge to generate revenue and intent data continues to be at the forefront of their interest. Intent data is behavioral information collected about an individual’s online activities, combining both topic and context data and collected through online observations on publisher websites including shopping sites, product review sites, search comparison engines, vertical content sites, downloads and more.  To […]

© Apple Inc.   Dear Partners, Adsquare is committed to champion an open, neutral and healthy ecosystem. Data privacy and protection have always been at the core of our doing. Apple’s update to iOS 14 didn’t strike us as a surprise; It was long expected, especially after last year’s update to iOS 13 with its new location permission settings.   Apple is now meeting the demand of the General Data Protection […]

Yeah, you read it right. Our data partnerships team is working hard to continuously expand and improve the data offering in our platform. We are happy to announce our partnership with PlaceIQ, the premier location intelligence company. Our businesses have collaborated to organize millions of locations into over 700 real-time POI collections, addressing 10 key verticals, including automotive, financial services, retail and travel. The branded datasets have been integrated with […]

Digital marketers are now able to make use of IRI purchase data for more effective OOH planning and programmatic media buying in the UK. We’re delighted to inform you about our data partnership with IRI, the leading provider of big data, predictive analytics and forward-looking insights. IRI Liquid DataⓇ datasets will be available in our Audience Management Platform for seamless activation in your DSP of choice and can be applied […]

Adsquare has established a data partnership agreement with ALC, one of the industry’s leading privately-held providers of first-party data solutions in the US. Digital marketers are now able to use ALC business and household data for more effective planning and programmatic media buying in the US. We make the ALC segments available in our Audience Management Platform (AMP). The Adsquare AMP is a self-service platform bringing together data providers and […]

To our partners around the world,  Our thoughts go out to you and your families in these uncertain times and we appreciate the healthcare workers, local communities, and governments who are on the front line working to contain this coronavirus. In these times we can appreciate how connected our world is and how important it is to come together and protect our global community in times of need.  Adsquare is [...]

Today we celebrate the “Masters” campaign with our partners Burger King and Waze, in cooperation with Poster Conseil and KR Wavemaker.  Congratulations to all our partners for taking Gold (1st prize) in the Mobile Category at the 2020 Advertising Innovation Awards and thank you for relying on Adsquare’s Footfall Measurement capabilities in measuring your campaign’s success. Not only did the campaign lead to a massive footfall uplift, but overall sales […]

Adsquare has entered into a data partnership agreement with Experian, the leading global provider of information services. Digital marketers are now able to make use of Experian household data for more effective OOH planning and programmatic media buying in Italy, Spain, France and Germany. In this post we explain how offline spatial data can make a real impact in programmatic advertising.  Experian, who is recognised as the global expert in […]

Adsquare is pleased to announce the integration of its Real-time Footfall Measurement product with leading DSP MediaMath. Advertisers and media agencies can now activate Adsquare’s measurement solution in the MediaMath dashboard in order to attribute store visits to their multi-channel drive-to-store campaigns in real-time. Footfall measurement provides a feed of real-time store data into your DSP for analysis. This information allows you to see what happens if you tweak elements [...]