Adsquare has been awarded the MMA Smarties Award 2020 for its footfall measurement product. With the awarded campaign, that launched in cooperation with Marriott International and Publicis Media, Adsquare’s solution belongs to the best location based services in APAC of 2020. Nicolas Mear, GM APAC at Adsquare, accepted the award in Singapore and comments: “This award is a great recognition of the solutions we offer to marketers. Less than a […]

New partnership brings Adsquare’s privacy-friendly audience data to OOH advertisers in Germany, the U.K and the Netherlands.  Sage + Archer is a European programmatic DOOH media buying platform enabling marketers to reach their audiences on digital out-of-home in real time, with trigger-led, data-based campaigns.  With this new partnership the Sage + Archer DSP is now offering marketers to apply Adsquare data segments for more precise DOOH campaigns. Adsquare’s data covers […]

In the early days of the California Gold Rush, prospectors had it easy. Stories circulated of vast fortunes being made overnight, with huge quantities of gold lying in rivers just waiting to be discovered. By the mid 1850s, of course, the easy pickings had long gone, and miners had to go through backbreaking work for diminishing returns. Something not too dissimilar is happening now to the digital advertising industry. The […]

Marketers are always in the lookout for new solutions that help them predict human mobility and reach their audiences more effectively. In our constant effort to facilitate geo-marketing strategies, we have developed “Audiences in Motion” as a new offering within Adsquare´s Proximity Targeting product. This solution is actionable via pre-bid API integrations in all relevant DSPs.  For the “Audiences in Motion” segment, Adsquare combines mobile audience data with SDK-derived background […]

OOH operators and advertisers are demanding effortless solutions to deliver results at scale and qualitative data they can rely on. They are looking at efficient ways to understand who a customer is, where the customer has been, and what he/she is likely to do next. Additionally, leveraging traffic trends helps them deliver a more personalized and relevant ad experience. To unlock the mindset of the desidered consumers cross-channel, Marketers need […]

Berlin, 7 October 2020 –  It is with immense pleasure that we announce to be the Silver winner in the 2020 Customer Sales & Service World Awards® , created to honor industry-wide and peer achievements of champions in Sales, Customer Success, Customer Service and Service Enablement. In particular, Adsquare has been recognized in the category “Company Response of the Year.” The launch of Adsquare´s Footfall Monitor in April 2020 has […]

Adsquare has partnered with Vistar Media, the leading global provider of software for Digital Out-of-Home (DOOH), to extend its audience targeting into programmatic Out-of-Home in the UK. Thanks to this partnership, marketers are now able to apply Adsquare segments in a privacy-compliant manner to any open exchange or private marketplace (PMP) DOOH campaign. Vistar customers now have access to hundreds of segments covering a variety of verticals such as automotive, […]

  Turning measurement into insights You might have heard about the concept called Randomized Control Trial (RCT) which is a gold standard in measuring the efficacy of any interference within the health sector. For example, if there are two different groups with similar characteristics, one of which would be given a pill and the other a placebo, one could then measure the effectiveness of the actual medicine. The same concept […]

SIGN UP HERE! We would like to invite you to the ‘Digital Marketing Knowledge’ webinar on Wednesday, 2nd September at 3pm. Our General Manager DACH, Luise Weiß, joins Stefan Benno Müller, the CSO of Adition, and speaks about the current Programmatic Trends for Addressable TV & DOOH. Programmatic DOOH and ATV: Dynamic & Measurement Programmatic Trends Proximity Targeting Footfall Measurement SwitchIn XXL Dynamic Situational Data Targeting Live seats are limited. […]