I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive Adsquare's newsletter about industry insights and company news.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via www.adsquare.com/privacy.

* Required field.
If you don't want to leave your contact details, email us at info@adsquare.com

Buyers' Guide Version 2.0


Mobile programmatic is quickly evolving and to keep up with the pace of all developments, marketers need to stay up to date with the new advancements in ad technology. The monumental growth of programmatic brings myriads of opportunities, and industry experts have successfully foreseen the impact of those technological achievements with brands leveraging exclusive and personal micro-moments, effective targeting and personalization through the most intimate channel to reach their customers – their smartphone.


We at adsquare are thrilled to see the opportunities for all the players in the mobile programmatic ecosystem, and we inevitably see ourselves as a thought leader when it comes to mobile data. Today we are sharing with you the updated version of our extremely successful white paper –  Buyers’ Guide to Mobile Audience Data.


Our goal for this guide is to empower buyers who are getting their feet wet with their first campaign, or those who would like to gain more knowledge as to how data can be leveraged for more sophisticated client audience targeting on mobile.


What’s new?


We have included a thorough, yet concise overview the current state of the mobile programmatic ecosystem encompassing all parties involved – DSPs, SSPs, mobile ad networks and mobile ad exchanges, followed by a more in-depth dive into the mobile data deluge and the most important properties of mobile data such as data types, data dimensions and use cases of data for your next campaign. At the end of the guide, we are also walking you through one of our most successful, award-winning campaigns which brought over 262K visitors to Subway’s restaurants.


The updated version of our white paper is available for FREE download via our ‘Resources’ page.

Back to the blog

About Paulina

Paulina is Marketing Manager at adsquare. She is an experienced digital marketing professional interested in everything mobile and tech. Her specialty is in writing captivating and relevant content and her passion is social media.

This website uses cookies for analytics purposes, advertising and giving you the best browsing experience. Click here to learn more or change your cookie settings and here to read our Privacy Policy to understand how we process your information. By clicking 'Accept Cookies', you agree to our use of cookies.