Mobile programmatic is quickly evolving and to keep up with the pace of all developments, marketers need to stay up to date with the new advancements in ad technology. The monumental growth of programmatic brings myriads of opportunities, and industry experts have successfully foreseen the impact of those technological achievements with brands leveraging exclusive and personal micro-moments, effective targeting and personalization through the most intimate channel to reach their customers – their smartphone.

We at adsquare are thrilled to see the opportunities for all the players in the mobile programmatic ecosystem, and we inevitably see ourselves as a thought leader when it comes to mobile data. Today we are sharing with you the updated version of our extremely successful white paper –  Buyers’ Guide to Mobile Audience Data.

Our goal for this guide is to empower buyers who are getting their feet wet with their first campaign, or those who would like to gain more knowledge as to how data can be leveraged for more sophisticated client audience targeting on mobile.

What’s new?

We have included a thorough, yet concise overview the current state of the mobile programmatic ecosystem encompassing all parties involved – DSPs, SSPs, mobile ad networks and mobile ad exchanges, followed by a more in-depth dive into the mobile data deluge and the most important properties of mobile data such as data types, data dimensions and use cases of data for your next campaign. At the end of the guide, we are also walking you through one of our most successful, award-winning campaigns which brought over 262K visitors to Subway’s restaurants.

The updated version of our white paper is available for FREE download via our ‘Resources’ page.