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About Us

Adsquare empowers companies to accelerate business growth by staying at the forefront of data-driven marketing. Founded in 2012 by Tom Laband (CEO), Sebastian Doerfel (COO) and Fritz Richter (CTO) Adsquare is headquartered in Berlin, with additional offices in New York, London, Paris, Milan, Madrid, Singapore and Dusseldorf.

Our Milestones

Transforming data-driven marketing, since 2012

Born in Berlin


Launch of the adsquare AMP


Mobile DSP Integrations


Launch of Proximity Targeting


Opening of our Paris Office


Launch of Audience Targeting


Opening of our London Office


Multi-channel DSP Integrations

New York

Opening of our New York Office


Launch of adsquare Data Alliance


Opening of our Milan and Madrid Offices


Launch of Footfall Measurement


Launch of Audience Insights


Launch of the OOH Planner


Opening of our Singapore Office

Launch of location insights

Launch of Location Insights


Our Values

We are passionately candid, both with each other and with our clients. We take the time to explain our approach to their problem, confident there is nothing to hide.
We are Transparent
We believe in what we do and rise to meet our own high standards. If there’s a problem, we fix it, humbly and without fuss or delay. Although our technology is best-of-breed, we are unassuming and modest in our approach.
We are Committed
We are consistent and true to our word. We don’t take shortcuts but focus on being our clients’ most reliable partner. We make promises - and we keep them. As a result, clients enjoy spending time with us, because we are good people.
We are Trustworthy
We are pioneers in advertising and data. We were born mobile, before it was a necessity, and have pioneered data-driven advertising in display and now DOOH. We have the smartest people, working with the best tech, so we can drive the pace of change.
We are Innovative
We get things done. We are well organised, have a clear agenda and work effectively to deliver success for our clients, our teams and our partners.
We are Direct


Tom Laband

Co-Founder & CEO

Fritz Richter

Co-Founder & CTO

Michael Schlueter

VP Product & Platform Partnerships

Henry Marment

VP Operations

Christoph Herwig

VP Marketing

Maria Botelho

Director Data Partnerships

Luise Weiß

General Manager, DACH

Andy Beames

General Manager UK

Rhett Rumery

General Manager, US

Aurélien Vallat

General Manager, France

Beatrice Fabiano

General Manager, Italy & Spain

Nicolas Mear

General Manager, APAC

Katharina Wodischeck

Director Finance

Our Offices

Berlin HQ

Saarbrücker Straße 36
10405 Berlin

New York

30 E 20th Street,
New York, NY 10003


14 Grays Inn Rd
London WC1X 8HN


40 rue du Colisée
75008 Paris


Via Tortona 33
Milan, Italy 20144


Calle Explanada 8, planta 3ª 28040 Madrid


5 Shenton Way, UIC Building #10/11-01, Singapore 068808


Johannstraße 37 3rd Floor, 40476 Düsseldorf

Our Investors

Adsquare is supported by Target Partners, Frühphasenfonds Brandenburg managed by bmp, Berlin Ventures and private investors.

Contact Us

Phone+49 30 2084981-40

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