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ADSQUARE DATA ALLIANCE

Leverage Validated Data at Scale

With so much fragmented data out there, it becomes challenging to employ personalized 1-to-1 marketing at scale. adsquare Data Alliance (ADA) curates countless fragmented data sources for you to enable people-based marketing without compromising scale.

adsquare Data Alliance

Leverage Best Quality Data at Scale

adsquare Data Alliance aggregates predominantly 1st party data and supplementary 3rd party data:
Precision & Accuracy

Open the doors to precise targeting on mobile using 1st party mobile app data.

Desired Scale

Extend 1st party data using validated 3rd party data to ensure scalability.

Reach High On-Target Percentages

ADA segments are created following a robust validation process.

Selection

Normalization

Validation

Aggregation

Selection

adsquare selects best quality data from its exchange

Normalization

Data is transformed into actionable taxonomy

Validation

Data is tested against the industry standards and Truth Sets

Aggregation

Data is aggregated into well performing, scalable segments

Exceed Industry Benchmarks with Validated Demographics

Nielsen Digital Ad Ratings (DAR) serve as a guidance for campaign efficiency compared to marketplace averages for age and gender data. Validated Demographics are optimized to outperform Nielsen’s industry benchmarks.

Exceeding Benchmark

Age & Gender segments exceed Nielsen DAR benchmarks.

Performance Guarantee

Validated Demographics always outperform the benchmarks.

Custom On-Target Rate

Segments can be tailored to reach any desired On-Target-Percent.

Access a Vast Array of Segments

adsquare Data Alliance offers multiple segments, including demographics, interests, brand affinities and place visitations.
In addition to the standard segments, ADA offers custom segments tailored for your specific needs.
Interested? Contact us for more information.
Get in Touch

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