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dmexco Interview With Our CEO Tom

This year’s dmexco was a blast: 50,600 visitors and 1,010 exhibitors from all over the globe made the pilgrimage to Cologne to talk about the future of digital marketing.

For adsquare, dmexco was a very special event this time: With the announcement of our private marketplace for audience data, many companies joined us for live demos and gathered at our booth. Cologne was – again – a great opportunity to meet audience buyers, data providers and platform partners, to mingle with friends and partners and to network. Thanks to everyone who made it to our PREmexco pre-drinks (watch this space for videos and pictures of the party).

At the end of a busy first day, our CEO Tom caught up with David Murphy from Mobile Marketing Magazine. Watch this video interview to learn more about our platform releases and the value of first-party data for precise audience targeting.

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About Daniel

Daniel is adsquare's VP Marketing. He is a mobile evangelist and vice chairman of the MMA Germany / BVDW Mobile. Beyond the success of smartphones, Daniel strongly believes in the rise of the connected fridge.

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