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EU5 Smartphone Penetration in Numbers

Across the globe, smartphone penetration is booming year on year. On average, almost three quarters of the population of France, Germany, UK, Italy and Spain are smartphone users. In the UK alone, a whopping 80% of residents use smartphones – That’s over 40 million Brits!

We’ve detailed smartphone penetration throughout Europe’s leading mobile markets complete with growth from 2014 to 2015 in our graphic below. For more infographics and insights, visit our Resources page.


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About Giulia Grazzini

Giulia is the Senior Marketing Manager of Adsquare. Originally from Italy, she landed in Berlin after many years in the City that Never Sleeps and in beautiful Sydney.

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