The dominant use of mobile devices in our everyday lives has created a plethora of untapped opportunities for marketers to reach their target audience in the most relevant ‘mobile moment’. In the era ruled by mobile programmatic, they are armed with the powerful advantage of accurate and precise targeting that possessing rich mobile audiences enables. What are then the actions that marketers need to take when buying data, modeling audience segments and selecting the right platform? 

In his latest article for Exchangewire, our CEO Tom looks into five actionable steps to successful mobile audience data handling: “the guidance on what should be considered when planning campaigns with audience targeting, from planning through implementation and analysis”.

The full article is available to read here.