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ADSQUARE'S FOOTFALL MONITOR

Free and Open Insights

The adsquare Footfall Monitor helps marketers to understand the global impact of COVID-19 on consumer movements. Our reports are updated weekly, free of charge, and open to anyone who would benefit. Custom reports are available on request to help facilitate traditional footfall index benchmarking.

Insights into Consumer Movements

The adsquare Footfall Monitor allows marketers to gain insights on store visitation rates across 15 advertising verticals throughout Europe and North America. Advertising verticals include supermarkets, pharmacies, fast-food restaurants, and public transport. Further footfall verticals are provided for locations under current enforced closure to enable marketers to monitor and plan for the time when lockdown restrictions begin to be lifted.

Methodology

Data has been collected, analysed and provided prior to global lockdowns being imposed to enable comparisons against previous norms, different advertising verticals and countries.

adsquare overlays SDK derived, background mobile location data that is aggregated from third-party data partners globally over predefined Points of Interest (POI) locations such as fashion retailers, grocery stores, airports, etc. For each vertical shown in the Footfall Monitor, adsquare calculates a weekly percentage change in footfall. Week one records were taken from 24th February 2020 and given an Index of 100. Store visitation increases above these figures will create a higher index, whilst decreases will create a lower index value.

The advertising vertical data is currently provided for: Airports, Automotive, Cinemas/Movie Theatres, Coffee Shops, Consumer Electronics, Fashion Retail, Fast Food/Takeaways/Quick-Service Restaurants, Fitness/Gyms, Home Improvement/DIY, Office Spaces, Petrol Stations, Pharmacies/Drug Stores, Public Transport, Supermarkets, Train Stations.

Data is currently available across: UK, France, Germany, Italy, Spain and the US.

Contact us for more insights.

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