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Video Interview: StrikeAd COO on Mobile Data for DMPs

In a recent ExchangeWire TraderTalk interview StrikeAd COO Gavin Stirrat talks about how DMPs and mobile data providers such as adsquare are helping reach audiences in a cookie-less ecosystem.

Gavin discusses the missing links in mobile planning and campaign execution as well as market consolidation and where we’re heading in terms of cross-device solutions.

Check out the full 12 minute talk below for insights on StrikeAd’s vision and where the market is heading.

adsquare are proud to have StrikeAd among their leading line-up of DSP partners. Read more on the integration here.

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About Nathalie

NathalieNathalie is Marketing Manager at adsquare. She comes from London and has been in Berlin for five years working in the mobile advertising industry. For any blog, marketing or British tea related questions, feel free to get in touch via nathalie@adsquare.com

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