We’re pleased to announce yet another adsquare partner – Yieldlab, Germany’s leading premium SSP. Too many publishers are still selling inventory far below value, which is why Yieldlab has partnered with adsquare to ensure publishers fully realize the immense value of their users through audience targeting.

Marco Klimkeit, founder and CEO of Yieldlab say “With adsquare, we’re able to team the inventory of premium publishers with audience data for mobile programmatic advertising. The combination of quality environments, leveraging local context and accurate audience data offers advertisers a unique approach for high-quality mobile campaigns.”

Starting in Q4, Yieldlab will enable it’s publishers to access untapped revenue streams and automatically monetize their mobile inventory in real-time via adsquare’s Audience Management Platform.

Check out Yieldlab’s article on the partnership “Data as a New Monetization Stream for Premium Publishers” on their blog (German).