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GPS Business News interviews our VP Marketing Daniel Rieber at MWC

March 08 2016
by Luise Weiss

Our VP Marketing Daniel Rieber caught up with GPS Business News during the MWC in Barcelona to discuss the latest in ad tech. 

 

During the interview, Daniel covered a broad range of programmatic and mobile advertising topics. On focus was the industry transformation from pushing simple, “geo-fencing campaigns at defined locations”, to the growing impact of personalization and behavioral targeting. Daniel also discussed the increasing importance of possessing the right data set, and gave examples of the way different industries use deeper data insights for their campaigns. 

 

Listen to the full podcast below:

adsquare VP Marketing Daniel Rieber at MWC 2016

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About Luise Weiss

Luise is Vice President Revenue at Adsquare. She is a seasoned digital media executive with a track record of transformational management skills. Luise has demonstrated the ability to create meaningful relationships and generate revenue, developing and presenting data-enabled solutions for partners across channels.

View all posts by Luise Weiss | Website

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