GPS Business News interviews our VP Marketing Daniel Rieber at MWC
During the interview, Daniel covered a broad range of programmatic and mobile advertising topics. On focus was the industry transformation from pushing simple, “geo-fencing campaigns at defined locations”, to the growing impact of personalization and behavioral targeting. Daniel also discussed the increasing importance of possessing the right data set, and gave examples of the way different industries use deeper data insights for their campaigns.
Listen to the full podcast below:
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