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GPS Business News interviews our VP Marketing Daniel Rieber at MWC

March 08 2016
by Alexandrina

Our VP Marketing Daniel Rieber caught up with GPS Business News during the MWC in Barcelona to discuss the latest in ad tech. 

 

During the interview, Daniel covered a broad range of programmatic and mobile advertising topics. On focus was the industry transformation from pushing simple, “geo-fencing campaigns at defined locations”, to the growing impact of personalization and behavioral targeting. Daniel also discussed the increasing importance of possessing the right data set, and gave examples of the way different industries use deeper data insights for their campaigns. 

 

Listen to the full podcast below:

adsquare VP Marketing Daniel Rieber at MWC 2016

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About Alexandrina

Alexandrina is Senior Marketing Manager at adsquare. She spent the past 6 years in London - pursuing her studies in Management and Marketing, and working in various fast-growing businesses. She's a CRM evangelist and loves connecting the dots between data and consumer behavior.

View all posts by Alexandrina

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