After an extremely successful debut in 2015, the Mobile Ad Summit is returning to Berlin, Europe’s capital of mobile, for a jam-packed day of talks, panel discussions and networking. Taking place on the 21st of April at the iconic Palais der Kulturbrauerei, the Mobile Ad Summit is gathering the likes of both advertisers, media agencies and technology providers, and is the biggest event for the mobile advertising community that takes place in Germany.

At this year’s conference, Our VP Marketing Daniel is hosting a panel on App Marketing and Brand Communications, where he will be joined by Katajun Sorusch, Director Innovation at MEC, Pan Katsukis, CEO & Co-Founder at Remerge, Danny von Holdt, Mobile Marketing Manager at Otto Group and Paul H. Müller, CTO and Co-Founder at adjust.

The panel discussion will focus on the emerging trend of media agencies and brands discovering mobile as a branding channel, and the impact it has over their strategic planning. As mobile is becoming the transmitter between the physical world and digital advertising, a growing number of marketers are building their campaigns solely aiming at achieving quality mobile conversions, thus Daniel’s panel will aim to shed light on the rules, KPIs and key players in the mobile ecosystem.

Find more information about the event here.