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Infographic: Media Buyers Go Programmatic

Programmatic opportunities are disrupting the agency and media buying landscape. Less than 10 years ago programmatic didn’t exist, whilst buyers were still glued to the phone haggling over the price of impressions. Those days are well and truly over. Companies are gearing up to bring programmatic in-house to keep up in today’s fully automated, real-time ecosystem, and here are the stats to prove it.

Media Buyers Infographic

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About Giulia Grazzini

Giulia is the Senior Marketing Manager of Adsquare. Originally from Italy, she landed in Berlin after many years in the City that Never Sleeps and in beautiful Sydney.

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