Infographic: MMA France Collects Data from Premium Providers to Emphasize the Importance of Mobile Programmatic
The MMA in France is regularly producing thought leadership content and research pieces on the state of mobile programmatic on the French market.
The MMA France’s latest infographic sees data collected and summarized by S4M, Smart RTB+, Adotmob, netADge, La Place Media, Dentsu Aegis and adsquare. The results of the infographic show an impressive available inventory of more than 18 billion impressions ready for purchase every month, representing an increase of nearly 120% between 2014 and 2015.
Vincent Tessier, our VP Partnerships EMEA, who is also Head of the Programmatic working group of the MMA France, said about the findings of the infographic: “Mobile programmatic has had such an impact over the past couple of years that it now represents a real communication channel for advertisers and agencies. All the benefits of programmatic such as power, data usage and premium inventory are now available on mobile. Mobile even goes further than desktop as users constantly have their mobile device with them, which makes it an eminently personal device. These two characteristics pave the way to entirely new media buying strategies, by exploiting the possibilities given by location and by being more focused on engagement than ever before.”
The full infographic [in French] is available here.
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