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adsquare Winter Special: Seasonal Audiences

Winter Holidays Shopping Is On

With the Winter Holiday season quickly approaching, consumers are already busy planning their time, budget and shopping schedule. While they do that, they are always on the go with their most personal device – the smartphone. In fact they are increasingly spending more time when making their purchase decision. Based on data from a Google/Ipsos study, a person spends 13 days on average researching before making a high-consideration purchase. Understanding their real-world behavior and interests is the best way to target and reach them during the most crucial step in their buying decision process. For marketers that translates into having a strategy to create mobile campaigns that are personal, timely, appropriate and most importantly relevant to their target customers.

…The Second Mouse Gets The Cheese

Media consumption patterns are quickly changing and this is mainly thanks to mobile. While some people are making their holidays shopping in advance, last minute is picking up around mid-December. According to SmartInsihgts, mobile click-through rates on ad banners are reaching a peak around 12-26 December. During that time, consumers start searching for deals, looking for hashtags, discount coupons or finding the nearest store location, making their smartphone the bridge between their online and offline activity.

Here Comes “Data” Claus

Thanks to the power of data you can now reach relevant shoppers on their most personal device – the smartphone. By leveraging adsquare’s seasonal audience segments, you can reach specific consumers.

Activate our custom-tailored seasonal audiences for this year’s Winter holiday season and target precisely:

  • Thanksgiving Shoppers* “Coming Home”; “Foodies”
  • Black Friday Shoppers** “Deal Seekers”; “Gadget Seekers”
  • Christmas Shoppers**“Families with Children”; “Bargain Hunters”; “Gadget Seekers”; “Loved Ones”; “Retail Discounts”

adsquare’s custom audience segments are available with our Audience Targeting solution. Find them on our Audience Management Platform (AMPunder: adsquare Data Alliance > Interests > Shopping > Seasonal

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About Giulia Grazzini

Giulia is the Senior Marketing Manager of Adsquare. Originally from Italy, she landed in Berlin after many years in the City that Never Sleeps and in beautiful Sydney.

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