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Introducing Karel Ellis-Gray, Our New Country Manager UK

We’re pleased to announce the addition of Karel Ellis-Gray to the adsquare management team. Prior to adsquare, Karel gained nearly a decade’s experience in digital and mobile advertising, most recently at Trademob and Next Performance. press release_ adsquare_2aKarel will now lead adsquare’s UK operations, working directly with UK advertisers, agencies and trading desks to help better understand their audiences to make ads more relevant.

With the addition of Karel we are able to root adsquare firmly in the UK. Having someone available on the ground in London is essential and we’re thrilled to have Karel on board to further develop the business there.

We currently have data available for Germany, France, UK, Austria and Switzerland with more countries to follow, so the need for man-power on the ground in our core markets is ever increasing. Given our privacy friendly approach and expertise, adsquare is a strong player in Germany – Our focus has now shifted to leveraging that expertise in new markets. Next on the cards is a Country Manager for France.

On joining the adsquare team, Karel says “Looking at the programmatic ecosystem today, adsquare has addressed the industries short comings in providing reliable and accurate data for mobile. It’s a privilege to join the adsquare team at this point in their journey.”

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About Tom

Tom Laband is Co-Founder and CEO at adsquare with over 8 years of mobile experience. Tom is a mobile specialist with a fierce interest in data.

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