Some of you may have noticed that our website looks pretty different, that’s because we’ve relaunched! When you visit www.adsquare.com you’ll see information split between Demand, Supply and Data but most notably, you’ll see the words Audience Management Platform.

In the last few months we’ve been working extremely hard on upcoming product launches and now, we’re really happy to present our new Audience Management Platform (AMP) just in time for this year’s dmexco.

With such an enormous amount of mobile, online and offline data out there, advertisers face new challenges, so we built a platform in order to give back full control and transparency. With our self-service platform, advertisers can seamlessly select data from different providers, create their audiences through intelligently combining data points and activate these via their preferred buying platform. As well as pre-defined audience templates, the AMP offers the capability to tailor audiences for individual brand needs in just a few clicks.

An extract from our CEO Tom’s recent Exchangewire article ‘How to Survive (and Surf) the Data Tsunami‘ reads: “Bridge the mobile, online, and offline realms and the result is a tidal wave of data that can power more effective mobile programmatic advertising, thus enabling amazing, effective, and ‘holistic’ audience targeting.”

Premium audiences need premium data. In addition to the launch, we’ve also signed a number of top quality data providers to build the strongest data portfolio for mobile audience targeting available on the market. Among the best known are Acxiom, Eventful, Experian, Nokia HERE and The Weather Channel.

Since our founding in 2012, we’ve matured from a location-focused audience targeting solution to a big data company to provide marketers with a truly holistic view of the consumer. This evolution comes as marketers begin to understand that the key to successful campaigns lies within engaging people at the crucial moment in their customer journey, rather than just a physical location. The key to all of which is data. For further details on our AMP and our new trusted data partners, click here for the full press release.