Introducing our New Audience: Coffee Lovers
How do we define ‘Coffee Lovers’?
We’ll asses the local context history of a user. This includes if and when they visit coffee shops and how frequently they do so. So if a user is at Starbucks 6 days a week, or for example frequents Costa, Starbucks and Coffee Republic multiple times a month and has a high affinity to coffee brands, this user qualifies as a “Coffee Lover”.
In addition to the analysis of the visited places, you can also leverage product affinities from our huge portfolio of household data. Data providers connected to adsquare such as Acxiom provide “high espresso affinity” as a data point selection.
Our pre-defined audience portfolio currently contains over 45 different audiences and counting. For more information on capabilities, discounts or for a consultation on building your own audience, send us an email.Back to the blog
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