In Rob Woodbridge and Asif Khan’s recently broadcast untether.tv podcast they said “If you can make it in Germany, you can make it anywhere”. They were referring to our privacy by design methods. Privacy was part of our planning process from the get-go. This is something we’re pretty proud of, so we wanted to elaborate.

Willkommen in Deutschland. German attitudes towards consumer privacy are more stern than in the U.K and U.S. with some of the strictest privacy laws worldwide. In Germany, strict policies are in place to protect all data types and categories that fall under the BDSG (Bundesdatenschutzgesetz) and TMG (Telemediengesetz) umbrella, and quite right too.

This is exactly why our platform was built from day one with user privacy in mind. We work completely without cookies and were rewarded the ‘ePrivacy seal’ for best practice data processing.

adsquare compiles users into marketable categories by analyzing their local context “without being too creepy”, as Techcrunch put it. For example, if someone has been to the gym five times in the last month, we won’t save that location information. What we do instead is group that anonymous user ID into a sports category and make that available to advertisers in a way that’s strictly in line with privacy laws.

Across the pond, Rob & Asif summed adsquare up – “It’s basically what we know in North America, but in a rigorously monitored economy in Germany”. Too right.

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