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Marketing Has Never Been As Complex As It Is Today

At the end of April, we held our first event from the Audiences In Motion forum series in Düsseldorf, where we gathered prominent programmatic pros and decision makers from media agencies and trading desks. 

 

One of our speakers at the event was Eric Heiliger, Head of Sales, Acxiom Germany, who we caught up with after his brilliant presentation to share insights with us on the way marketing has evolved over the past couple of years, and how this impacts the ecosystem. 

 

“Marketing has never been as complex as it is now”, said Eric, continuing “We see an explosion of data that is largely siloed, and an explosion of channels where you can reach your customers.” 

 

Acxiom have officially confirmed their participation at our Audiences In Motion London event on the 29th of June as well, where the stage will be taken by their Managing Director France, Vihan Sharma

 

Spots for our event in London are limited, so make sure to RSVP here soon! 

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About Alexandrina

AlexandrinaAlexandrina is Senior Marketing Manager at adsquare. She spent the past 6 years in London - pursuing her studies in Management and Marketing, and working in various fast-growing businesses. She's a CRM evangelist and loves connecting the dots between data and consumer behavior.

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