Mastercard Advertising Insights Available Via adsquare AMP
Today, we are thrilled to announce that we are one of the first mobile data exchanges that makes Mastercard Advertising Insights available on a location level for the UK market.
With the Mastercard Advertising Insights that are available via adsquare’s AMP, advertisers are able to get closer to their customers, target likely purchasers and potential customers. This unique offering identifies consumer segments based on aggregate spending behavior within each category, derived from billions of anonymized and aggregated transactions.
Mastercard’s Advertising Insights is now fully charged into our Audiences LIVE! product, enabling advertisers and agencies to build a panoramic view of their target segment. This allows for precise digital marketing based on location and aggregate purchase insights across a variety of industry sectors: from restaurants and hotels, to retail, travel, entertainment and telco.
This is only possible due to the fact that the MasterCard Advertising Insights are derived from spending segments at a geo location level that is superior to survey, derived or implied data. Here, adsquare’s advanced technology that uses precise GPS data, rather than IP resolved data, is key to achieving a higher level of granularity.
“Being able to serve advertisers with location-derived spend data from Mastercard is another step towards adsquare’s ongoing commitment to go far beyond location to provide intelligent mobile data for mobile campaigns” says Tom Laband, CEO & Co-Founder adsquare.Back to the blog
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