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Microm And adsquare In Strategic Partnership To Enable Sinus-Milieus® Use For Mobile Marketing

We are pleased to announce our partnership with one of the leading targeting specialists Microm, which enables the Sinus-Geo-Milieus® solution for use in mobile marketing for the German market. The Sinus-Milieus® is a unique tool for micro-geographical market segmentation based on psychographic factors such as values, attitudes and lifestyle styles. So far, those factors were available for offline and online targeting, but not in mobile marketing. With the partnership between Microm and adsquare, advertisers can use those targeting criteria for in-app campaigns.



Our Co-Founder and CEO Tom said about the partnership: “According to eMarketer, more than 50% of the digital advertising budgets will go to mobile advertising in 2017. Advertisers have recognized the importance of the most personal of all devices and now need reliable data to reach their target group. Thanks to our partnership with Microm, we are now able to offer the important market standard Sinus-Milieus® for mobile targeting. “

“The Sinus-Milieus® provide reliable information about what drives consumers, thanks to our decades of experience inconsumer research,” adds Rolf Küppers, Managing Director of Microm. “In direct marketing, as well as for Facebook campaigns and Google Adwords, they have already become an indispensable tool for many agencies and advertisers – now they can also be used for advertisement via smartphone via adsquare – this is another important milestone for us.”



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About Luise Weiss

Luise is Vice President Revenue at Adsquare. She is a seasoned digital media executive with a track record of transformational management skills. Luise has demonstrated the ability to create meaningful relationships and generate revenue, developing and presenting data-enabled solutions for partners across channels.

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