Microm And adsquare In Strategic Partnership To Enable Sinus-Milieus® Use For Mobile Marketing
We are pleased to announce our partnership with one of the leading targeting specialists Microm, which enables the Sinus-Geo-Milieus® solution for use in mobile marketing for the German market. The Sinus-Milieus® is a unique tool for micro-geographical market segmentation based on psychographic factors such as values, attitudes and lifestyle styles. So far, those factors were available for offline and online targeting, but not in mobile marketing. With the partnership between Microm and adsquare, advertisers can use those targeting criteria for in-app campaigns.
“The Sinus-Milieus® provide reliable information about what drives consumers, thanks to our decades of experience inconsumer research,” adds Rolf Küppers, Managing Director of Microm. “In direct marketing, as well as for Facebook campaigns and Google Adwords, they have already become an indispensable tool for many agencies and advertisers – now they can also be used for advertisement via smartphone via adsquare – this is another important milestone for us.”
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