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Microm And adsquare In Strategic Partnership To Enable Sinus-Milieus® Use For Mobile Marketing

March 30 2017
by Alexandrina

We are pleased to announce our partnership with one of the leading targeting specialists Microm, which enables the Sinus-Geo-Milieus® solution for use in mobile marketing for the German market. The Sinus-Milieus® is a unique tool for micro-geographical market segmentation based on psychographic factors such as values, attitudes and lifestyle styles. So far, those factors were available for offline and online targeting, but not in mobile marketing. With the partnership between Microm and adsquare, advertisers can use those targeting criteria for in-app campaigns.

 

 

Our Co-Founder and CEO Tom said about the partnership: “According to eMarketer, more than 50% of the digital advertising budgets will go to mobile advertising in 2017. Advertisers have recognized the importance of the most personal of all devices and now need reliable data to reach their target group. Thanks to our partnership with Microm, we are now able to offer the important market standard Sinus-Milieus® for mobile targeting. “
 

“The Sinus-Milieus® provide reliable information about what drives consumers, thanks to our decades of experience inconsumer research,” adds Rolf Küppers, Managing Director of Microm. “In direct marketing, as well as for Facebook campaigns and Google Adwords, they have already become an indispensable tool for many agencies and advertisers – now they can also be used for advertisement via smartphone via adsquare – this is another important milestone for us.”

 

 

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About Alexandrina

AlexandrinaAlexandrina is Senior Marketing Manager at adsquare. She spent the past 6 years in London - pursuing her studies in Management and Marketing, and working in various fast-growing businesses. She's a CRM evangelist and loves connecting the dots between data and consumer behavior.

View all posts by Alexandrina

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