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MMA Germany Holds Inaugural Event In Berlin With adsquare, Instagram, SAP, Telefónica, Google & Many More

Mobile Marketing: Redefined! took place on the 27th of October to mark the official launch of the German chapter of the MMA (Mobile Marketing Association), which adsquare co-founded alongside Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica Deutschland and Unilever. With this event, the MMA Germany made its first step towards its mission to facilitate greater understanding and education around how brands and marketers can successfully use mobile marketing.

 

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With over 10 speakers from a wide range of companies, such as adsquare, Coca-Cola, Instagram, Kayak, SAP, Smaato, and more, the MMA Germany truly pushed the boundaries around what mobile “really” is and the value it adds to marketing, advertising and customer engagement. 

 

 

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Our VP Marketing Daniel Rieber, who was elected as vice-chair of the MMA Germany, was at the centre of the highlights of the event by moderating the panel discussion Mobile Programmatic – Welcome to the Machine Zone!, alongside Susanne Thompson (Senior Director of Global Marketing, Smaato), René Bellack (Lead Advertiser Development, SAP XM), Simon Dean (Head of Media Services, Telefónica Germany) and Thomas Wlazik (Industry Head Comparison, Google Germany). 

 

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Keep an eye on the MMA blog for the full event recap, where you will find the highlights of the afternoon. 

View all photos from the event here

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About Alexandrina

AlexandrinaAlexandrina is Senior Marketing Manager at adsquare. She spent the past 6 years in London - pursuing her studies in Management and Marketing, and working in various fast-growing businesses. She's a CRM evangelist and loves connecting the dots between data and consumer behavior.

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