MMA Blog: adsquare Becoming A 'Data Orchestrator' To Navigate Data Deluge
The MMA UK just published a blog by analyst Peggy Anne Salz, in which she covers the power and impact of quality data has in order to improve “targeting and campaign performance”. In the blog, Peggy is mentioning adsquare, pointing out that adsquare has the key to “[enable] amazing, effective and holistic audience targeting.”
As Peggy quotes our CEO Tom, “Empowering advertisers to reach the right people in the right context increases precision, which improves the customer experience and the value of the advertising because it is genuinely relevant and useful,”.
Another important aspect of Peggy’s post is the increasing need of education about the opportunities that mobile programmatic brings to the table that is required by brands and businesses – “there is still a lack of education about the mobile programmatic space.”, Peggy states.
In order to “bridge this gap”, we at adsquare are gathering prominent pros from the mobile programmatic industry at our global forum series, Audiences In Motion, to share insights and knowledge and success stories with agencies, advertisers and trading desks.
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