Mobile Audience Radar Issue #3 dmexco Special
We’re happy to introduce issue #3 of our Mobile Audience Radar. Included in this dmexco special is a list of the top talks on programmatic, as well as a visual guide to cologne. Our Cologne map includes the very best cocktail bars, burger joints, coffee spots and of course, the best dmexco parties.
Also included is valuable visual data on the relationship between media buyers and programmatic. There’s a snapshot Converse case study as well as an interview with one of our trusted data partners Acxiom.
Additionally, there’s news on our recently added DSP partner byyd, an introduction to our new VP Demand Partnerships and more.
With dmexco the focus of this issue, previous editions provide comprehensive studies on mobile consumer behaviour, as will many more to come. It’s set to be a very busy two weeks until the dmexco and we hope to see you all there! You can find adsquare at Hall 7.1 A049 B048Back to the blog
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