We invited renowned mobile expert, Forbes contributor and MMA book author Peggy Anne Salz to host the keynote speech at our inaugural Audiences In Motion forum series event in Düsseldorf. Peggy shared her insights on the ways mobile is helping marketers address the growing consumer demand for personalised, relevant content, delivered through the most relevant channel – the mobile phone, which has now become an extension of the self.

Peggy’s keynote focused on the shift from contextual advertising to cognitive marketing, a concept that, as Peggy elaborated, evolves as more and more marketers understand the potential of data-driven mobile-centric strategies that deliver messages to the right audience by taking into consideration customers’ real needs and intents.

“We are mobile and mobile is who we are”, said Peggy, who also added that the fast-paced digital transformation we’re exposed to provides a wealth of opportunities for marketers to execute better campaigns.