A growing and sustainable mobile ecosystem is key for adsquare and for our positioning as a neutral marketplace for mobile audience data. This is why we put a lot of effort into working in trade associations like BVDW, MMA or IAB. Together with other companies, we work on industry standards, publish educational material such as white papers and take part in thought leadership events.

Today, we are excited to announce the launch of the MMA Germany – the local council of the global Mobile Marketing Association. Together with Coca-Cola, Facebook, Google, SAP XM, Smaato, Telefónica and Unilever, adsquare is one of the proud founding members. As one of the initiators, our VP Marketing Daniel Rieber has been elected as vice-chair of the MMA Germany and will work in the executive committee. The goal of the MMA is to accelerate the transformation and innovation of marketing through mobile.

“For a fast growing German company like Adsquare, the MMA is a great opportunity to educate the market, meet potential clients and partners and broaden the global network. Mobile marketing has evolved into a mainstream channel and the MMA’s mission is to redefine the market’s perception of its benefits and use.” says Daniel in an article on Mobile Marketing Magazine.

Find more information about the MMA on the official website, the Medium blog or Twitter.