'Mobile Strategy' Takes Stage at This Year's d3con
d3con, the annual online marketing conference for data-driven display advertising took place this Tuesday in Hamburg, Germany. Due to the increasingly important role of mobile in programmatic, this year the d3con featured a dedicated panel on ‘Mobile Strategy‘.
Our CEO Tom was invited to take part of this panel with leading service providers and big brands, alongside Ragnar Kruse, CEO at Smaato, Julia Stern, VP Performance Marketing at Zalando and Mario Dietrich, Head of Performance Marketing at Lovoo. Hosted by Mark Wächter, a prominent mobile strategy consultant and chairman of the MMA and BVDW in Germany, the discussion covered the most significant mobile programmatic topics: the growing importance of mobile; data quality and fraud protection, and the overall strategic challenges that marketers face when delivering successful campaigns.
During his slot at the panel, our CEO Tom focused heavily on the massive opportunity mobile data provides for marketers and how “audience data helps mobile programmatic become standard”. The demand for high quality, fraud-free data goes hand in hand with adsquare’s position as a data exchange with access to a vast array of certified branded data. In the Q&A session, asked about the USPs of independent platforms like adsquare in comparison to Facebook, Tom said “There is a world outside of Facebook”. Independent SSPs like Smaato, which offers global reach, and adsquare that helps marketers understand people’s real-world behavior and plug it into programmatic campaigns, provide a very strong ecosystem for brands to engage with their target group.
The event went under the motto “Changing rules” and in line with the current industry spotlight, it focused many discussions over the topic of fraud in advertising, and the strategic steps programmatic players are taking to ensure advertisers receive fraud free, quality traffic.Back to the blog
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