New Case Study: Reaching Frequent Flyers for Germanwings
Case study snapshot:
Audience data for targeting is central in campaign planning, especially in the travel category. The combination of adsquare data and WallDecaux’s outdoor efforts bridges the gap between offline and digital advertising by extending OOH campaigns to mobile devices.
Germanwings targeted Frequent Flyers to strengthen the brand and increase product awareness for great early bird deals on flights at the start of 2015.
In order to reach frequent flyers, adsquare analysed billions of data points at almost 100,000 on-boarded WallDecaux outdoor locations and mobile ads were delivered across poster sites and surrounding areas with the highest relevance to Germanwings target group. The mobile ads were delivered via white-label mobile DSP LiquidM.
By creating a multi-channel brand experience for frequent flyers with rich, reliable audience data Germanwings were able to generate interest and interaction for their campaign whilst instilling a positive brand relationship.”
Key findings from the ad effectiveness study:
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For more details on how Germanwings reached frequent flyers with adsquare’s audience data and optimized network planning, download the full case study on our insights page.
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