×
I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive adsquare's newsletter about industry insights and company news.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via www.adsquare.com/privacy.

* Required field.
If you don't want to leave your contact details, email us at info@adsquare.com

New Case Study: Reaching Frequent Flyers for Germanwings

This Tuesday at the Berlin Mobile Ad Summit, Daniel debuted adsquare’s new Germanwings case study “Double Impact with Out-of-Home and Mobile Advertising”.

germanwingscase

Case study snapshot:

Audience data for targeting is central in campaign planning, especially in the travel category. The combination of adsquare data and WallDecaux’s outdoor efforts bridges the gap between offline and digital advertising by extending OOH campaigns to mobile devices.

Germanwings targeted Frequent Flyers to strengthen the brand and increase product awareness for great early bird deals on flights at the start of 2015.

In order to reach frequent flyers, adsquare analysed billions of data points at almost 100,000 on-boarded WallDecaux outdoor locations and mobile ads were delivered across poster sites and surrounding areas with the highest relevance to Germanwings target group. The mobile ads were delivered via white-label mobile DSP LiquidM.

By creating a multi-channel brand experience for frequent flyers with rich, reliable audience data Germanwings were able to generate interest and interaction for their campaign whilst instilling a positive brand relationship.”

Key findings from the ad effectiveness study:

caseresults
For more details on how Germanwings reached frequent flyers with adsquare’s audience data and optimized network planning, download the full case study on our insights page.

Back to the blog

About Nathalie

NathalieNathalie is Marketing Manager at adsquare. She comes from London and has been in Berlin for five years working in the mobile advertising industry. For any blog, marketing or British tea related questions, feel free to get in touch via nathalie@adsquare.com

This website uses cookies for analytics purposes, advertising and giving you the best browsing experience. Click here to learn more or change your cookie settings and here to read our Privacy Policy to understand how we process your information. By clicking 'Accept Cookies', you agree to our use of cookies.