×
I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive adsquare\'s newsletter about industry insights and company news.*
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via www.adsquare.com/privacy.

* Required field.

New MMA Guidance Report on Location Audience Targeting

Until the introduction of location based audience targeting, marketers were unable to “close the loop” between digital and offline. Today, every single mobile situation is generating data, offering advertisers a new gateway to consumers.

The MMA recently published a compelling whitepaper on location based audiences, covering all aspects of location audience targeting from methods and case studies to going beyond location as a proxy.

Location derived audiences add a whole new dimension to mobile advertising“ says Daniel Rieber, adsquare’s Director of Marketing & Communications and Vice Chairman of MMA Germany, „The MMA’s whitepaper is a great introduction for advertisers who wants to leverage real world behavior to pinpoint their target group.

Of particular interest in the MMA’s Location Audience target report are the impressive drive-to-store campaign results from big U.S. brands such as Denny’s and Wallmart. Additionally, the whitepaper offers a comprehensive overview on how audience segments are built and the data, both location and non-location, needed to create them.

Check out the full MMA Guidance Report on Location Audience Targeting below.

Back to the blog

About Nathalie

NathalieNathalie is Marketing Manager at adsquare. She comes from London and has been in Berlin for five years working in the mobile advertising industry. For any blog, marketing or British tea related questions, feel free to get in touch via nathalie@adsquare.com

This website uses cookies for analytics purposes, advertising and giving you the best browsing experience. Click here to learn more or change your cookie settings and here to read our Privacy Policy to understand how we process your information. By clicking 'Accept Cookies', you agree to our use of cookies.