The demand for audience data for mobile is growing globally. In recognition of this trend and in answer to advertiser demand, we are happy to announce the addition of Nicolas Méar as Sales Director France to our team in Paris.

With more than 10 years of experience in digital advertising, Nicolas brings vast resources and knowledge to his new position. In his role he will advise and guide our demand partners, assisting them to make the best usage of mobile audience data to improve their campaign efficiency. Today, data is as important as media itself and running audience-centric campaigns requires the tools and understanding of mobile.

Previously, Nicolas successfully launched Numbate, a French mobile branding offer belong to Mobile Group Mozoo. Prior to this, he spent four years at Specific Media, an American data-driven ad network. Nicolas will operate from our Paris office and will report directly to our VP Demand Partnerships Vincent Tessier.

As Vincent notes “I’m very pleased to welcome Nicolas in our sales team. He is a very important hire for adsquare considering the leading position of French market in Europe with regards to programmatic. Nicolas has a strong understanding and knowledge of both the mobile market and the programmatic channel, as well as a track record for being able to bring an innovative offer at scale”

The recent report from Observatoire de l’e-publicité, published by the SRI (Syndicat des Régies Internet), PWC and UDECAM (Association of Media Agencies in France) indicates mobile display in France grew 62% in 2015. Programmatic buying already represents 40% of total display spend, which shows a growth of 61%. These two major trends are at the heart of adsquare’s value proposition and decision to expand its team in France.