It’s been a busy few weeks for us; Tom in particular. Last week Tom was at the I-COM Global Summit in San Sebastian and prior to that he attended the ATS in Paris. We’ll be spending quite a bit of time in France this spring with Programmatique Expo in Paris next on the cards.

Speaking of France, Vincent Tessier, Head of Mobile at France’s leading premium ad exchange La Place Media will be featured in our upcoming Mobile Audience Radar where he shares his views on the state of the programmatic market there and a vision for the future. While the Mobile Audience Radar is scheduled for release very soon, Tom’s interview for Programmatique Expo is already live, a section of which we’ve included below:

>> What are the immediate benefits of working programmatic?

Programmatic advertising puts advertisers in control. It enables the purchase of relevant ad impressions only, reducing wastage. Automated trading also gives advertisers the option to model their own tailored audiences and reach the right people in precisely the right context.

>> What are the essential steps for a successful programmatic strategy?
Companies should leverage programmatic to shift from pure channel thinking to a user centric approach. Today’s audiences live mobile. First and foremost you must know your audience. Once you have that covered, the key to successful programmatic campaigns is rich, reliable mobile audience data.

Click here to read the full interview.

Also heading to Paris for Programmatique Expo on June 9th? Get in touch to arrange a meeting.