We’re pleased to announce our mobile partnership with white label DSP LiquidM, just in time for this year’s d3con conference. The real-time integration offers advertisers, agencies and trading desks self-service access to over 45 mobile audience segments.

“Our SaaS solution offers users full control and transparency,” said Philipp Simon, Managing Director at LiquidM, “By integrating adsquare data we’ve made audience targeting available with just one click.”

With major supply-side platforms, LiquidM advertisers have access to more than 200 billion monthly ad impressions. This combination of real-time reporting, adsquare audiences and the brand-safe option provides the basis for truly successful programmatic branding campaigns. By minimizing wastage, campaigns can be more efficiently controlled.

Programmatic premium is on-the-rise in the mobile space. The first adsquare & LiquidM campaigns for major brands are already providing successful results. The trend towards using self-service platforms such LiquidM confirms the increasing demand in the market for the automation of media buying.