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One Platform To Rule Them All

We are happy to announce new partnerships with premium data brands including CACI, DLG, Nexiga, Statistics Denmark, MBI, V12 Group, 42matters and VisualDNA.

It’s all about bringing together key data sources and partners in a way that allows advertisers both vast choice and huge value as they seamlessly select data from different providers to create audiences based on a more holistic view of the customer, and then activate these audiences via their preferred buying platform. One platform to craft one consistent and contextual view of the customer.

Web
And it’s why we will be using this year’s Mobile World Congress — a mobile industry mega event expecting 94,000 attendees — to showcase new data partners and demo new features of our self-service Audience Management Platform (AMP). [You can find us in Hall 7/Stand 7L51, so stop by if you are attending Mobile World Congress in Barcelona.]

Building on the impressive momentum of industry interest and press coverage that followed the initial launch of the AMP back in the fall at dmexco, we will present the newest version of the platform — one complete with new features that allow advertisers to onboard their own CRM data. This is key when the aim for the brand or business is to deliver marketing messages and/or company communications in the appropriate customer context, while adhering to privacy best practice.

And to power the new onboarding capabilities of the platform, which allow CRM targeting for advertisers, we will use MWC to formally announce new data partners and partnerships with players including CACI, DLG, Nexiga, Statistics Denmark, MBI, V12 Group, 42matters and VisualDNA. Connect the dots, and the way is clear for advertisers to tap their data strengths to architect audience targeting approaches and strategies according to app usage (42matters), psychographic data (VisualDNA), more precise geotargeting (CACI) — and many more data points.

As our newest partner Raj Dhanda, VP Global Strategy at VisualDNA, a global leader in Demographic, Interest, Intent and Personality data, put it in a recent media alert: “We’re excited about our partnership with adsquare as it provides a wide range of mobile-specific buying platforms access to our high-quality data points, allowing brands and businesses to refine and enhance their marketing and messaging to consumers based on deeper insights into personality traits, values, attitudes, interests, and lifestyles.”

Our news and presence at MWC further sharpens our focus on the prize: creating the onboarding capabilities that enable selected offline, online and mobile data providers to make their data accessible for all programmatic buying platforms in a secure and transparent way. Indeed, one platform to rule them all —and one platform that can be trusted by all as the platform’s ability to anonymize and analyze consumer data around location, context and mobile behavior has been awarded the ePrivacyseal, confirming its compliance with strict European privacy laws.

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About Daniel

DanielDaniel is adsquare's VP Marketing. He is a mobile evangelist and vice chairman of the MMA Germany / BVDW Mobile. Beyond the success of smartphones, Daniel strongly believes in the rise of the connected fridge.

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