We’re extremely happy to announce today that our Real-Time Footfall Measurement solution is available now available globally in Google’s Marketing Platform (DV360 and Campaign Manager) and The Trade Desk. The technology enables brands to measure the success of multi-channel drive-to-store campaigns and is the only footfall measurement solution available in the leading platforms globally. The first advertisers to use the technology include McDonald’s, Renault and their agency partner Omnicom.

Stephanie Pelz, Department Head Marketing CRM & Loyalty at McDonald’s commented on the  product:
“Thanks to adsquare’s Footfall Measurement functionality, we can now clearly link our advertisements to restaurant visits and proactively optimize campaigns in real-time. We definitely plan to leverage real-time visits data to craft more successful digital marketing campaigns.”

Clients using Google Marketing Platform (DV360 or Campaign Manager), The Trade Desk and other DSPs such as FUSIO by S4M, Hawk by Tabmo, and Mediasmart can measure store visits based on cross-channel campaigns and attribute them to all formats and channels such as Google Search, YouTube, Audio, or Display. The solution provides precise store-visit data relying on high-quality datasets that adhere to the highest privacy standards, including local regulations such as GDPR.

Thanks to the real-time Footfall Measurement solution, marketers can now:

• Measure in-store visits for all digital media activations, including display, video, audio and search;
• Analyze which creatives, devices and targeting criteria drive the most store visits to their business;
• Understand return on investment and make more informed decisions about ad creatives, inventory, bid strategies, and other elements of digital campaigns

Flavien Taquet, Head of Media Renault Group France also added:
“In the past few years we have been looking for ways to reconcile our marketing efforts to our in-store traffic. Thanks to adsquare’s ability to measure Footfall directly in Campaign Manager, we are now able to connect our digital advertising campaigns with in-store visits to Renault dealerships. What has captured our attention is the possibility to measure our digital campaigns irrelevant of device type or channel. It is a particularly important feature to us when measuring the impact of our Open Days campaigns.” 

Vincent Renonciat, Business Director, OMD France said:
“In a market such as the Automotive Industry – where an offline purchase is still isolated from a digital interaction – we are particularly interested in this new measure of offline visits in the dealership. The most notable feature of this Footfall solution is the possibility to integrate it to our adserver, as this allows for the measure of visits on a cross-device and multi-channel level.”