I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive Adsquare's newsletter about industry insights and company news.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via www.adsquare.com/privacy.

* Required field.
If you don't want to leave your contact details, email us at info@adsquare.com

Our Latest Retail Report Reveals the Rising Influence of Mobile in Retail

As smartphones become a much larger part of customer shopping experiences, we want to educate the industry on how best to leverage mobile marketing to deliver the most valuable, effective advertising content. Thus, we’ve released the fourth edition of our Mobile Audience Radar report: The Retail Issue.

Radar4 CoverLast year Black Friday and Cyber Monday drove $3.7 billion in sales in the U.S., and more than $1.3 billion (£800 million) in the U.K. This year mobile sales are expected to drive an even larger share of sales, after accounting for more than a fifth of online sales for Cyber Monday in 2014. For brands and businesses, it’s not enough to know if and how consumers are transacting using their smartphones. The key to success is to gain insights around context and exactly how, when and where consumers are interacting with brands, looking up product information and making purchase decisions via mobile.

Among the key findings from our UK-wide survey:

• 60% of smartphone owners buy products on their mobile phones
• 47% buy products they’ve seen in store on mobile
• 48% use mobile to navigate and discover shops
• 40% use mobile couponing services
• 35% scan barcodes to obtain more information

Our Mobile Audience Radar report also features an offline attribution case study showing how one of Germany’s largest consumer electronics retailers increased store visitations and footfall by 49%. This impressive result strengthens the opportunity for retailers that use mobile campaigns to reach shoppers in the right mobile moment.

In addition to this, the report includes adsquare’s 2015 year in review, an interview with LBMA founder and president Asif Khan and a vast array of other retail industry insights.

Click here to download the full Mobile Audience Radar #4 – The Retail Issue.

Back to the blog

About Giulia Grazzini

Giulia is the Senior Marketing Manager of Adsquare. Originally from Italy, she landed in Berlin after many years in the City that Never Sleeps and in beautiful Sydney.

This website uses cookies for analytics purposes, advertising and giving you the best browsing experience. Click here to learn more or change your cookie settings and here to read our Privacy Policy to understand how we process your information. By clicking 'Accept Cookies', you agree to our use of cookies.