Our Latest Retail Report Reveals the Rising Influence of Mobile in Retail
As smartphones become a much larger part of customer shopping experiences, we want to educate the industry on how best to leverage mobile marketing to deliver the most valuable, effective advertising content. Thus, we’ve released the fourth edition of our Mobile Audience Radar report: The Retail Issue.
Last year Black Friday and Cyber Monday drove $3.7 billion in sales in the U.S., and more than $1.3 billion (£800 million) in the U.K. This year mobile sales are expected to drive an even larger share of sales, after accounting for more than a fifth of online sales for Cyber Monday in 2014. For brands and businesses, it’s not enough to know if and how consumers are transacting using their smartphones. The key to success is to gain insights around context and exactly how, when and where consumers are interacting with brands, looking up product information and making purchase decisions via mobile.
Among the key findings from our UK-wide survey:
• 60% of smartphone owners buy products on their mobile phones
• 47% buy products they’ve seen in store on mobile
• 48% use mobile to navigate and discover shops
• 40% use mobile couponing services
• 35% scan barcodes to obtain more information
Our Mobile Audience Radar report also features an offline attribution case study showing how one of Germany’s largest consumer electronics retailers increased store visitations and footfall by 49%. This impressive result strengthens the opportunity for retailers that use mobile campaigns to reach shoppers in the right mobile moment.
In addition to this, the report includes adsquare’s 2015 year in review, an interview with LBMA founder and president Asif Khan and a vast array of other retail industry insights.Back to the blog
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