PeerLogix to Discuss TV Audience Reunification at Audiences In Motion Chicago
We’re very happy to announce the participation of PeerLogix, Inc., the Over-the-Top (“OTT”) TV audience discovery platform during our upcoming ‘Audiences in Motion’ event in Chicago, this November 7th.
William Gorfein, PeerLogix’s Founder & Chief Strategy Officer, will present a discussion entitled ‘Leveraging Quality Data to Rediscover Linear TV’s Lost OTT Audience,’ in which he will lay out the important factors to be considered when wading into the nascent but growing strategy of combining streaming viewership data with more widely available linear TV viewership data in order to reunify TV viewers as a targetable audience.
“The growing fragmentation of video content consumption habits has left advertisers seeking a trusted method of rediscovering and reunifying a once homogeneously targetable TV audience. PeerLogix is able to provide partners like adsquare quality, non-amplified, deterministic ‘Over-the-Top’ (OTT) viewership data, generated in real-time and matched to households. When combined with traditional television viewership data, these precise and validated OTT ad segments allow advertisers to reach a more unified and holistic TV audience, with the added ability to creatively define micro-audiences as never before.” – says Gorfein.
Our VP Sales US, Ted Smith explains, “We are thrilled that PeerLogix has agreed to play a role in our Audiences in Motion thought leadership series. The discussion of OTT/streaming data collection and application is still a relatively new part of the puzzle, but one with which we certainly want our partners and buyers to feel comfortable. We look forward to PeerLogix’s presentation at the November event in Chicago and to their continued involvement in this series.”
PeerLogix and adsquare first announced their partnership in November 2017, allowing digital media buyers to purchase PeerLogix’s OTT engagement data through adsquare’s real-time data exchange. The two companies then widened their relationship in June of 2018, announcing the launch of their joint OTT Media Planning initiatives enabling marketers to reach, target and measure advertisements directly to households streaming OTT TV shows and movies.
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