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Programmatic: Top Talks at dmexco 2015

The motto of this year’s dmexco is Bridging Worlds. As tens of thousands of people prepare to the head to Cologne this September for the two day industry conference, sifting through the extensive programme needs time. With the topic of programmatic on the rise, this year’s dmexco offers a wide range of talks on mobile, data and programmatic from the likes of Acxiom, Adform, adsquare, BVDW, Fetch and many more. We’ve compiled a list of the top talks in the field. Don’t miss:


Day 1 Debate: 10:15am-10:50am
The Programmatic Wave – Love It or Hate It
PubliGroupe, Google, Unilever, Cadreon

Day 1 Seminar: 11am-11.45am
Mobile Disruption: How Mobile Changes the World and What Impact That Has For Your Marketing
adsquare, BVDW, Fetch Media, Deutsche Bahn, Jung von Matt, Plan.Net group

Day 1 Seminar: 12pm – 12.45pm
The Role of Creative in the Era of Programmatic Advertising

Day 1 Seminar: 4pm-4.45pm
Using Connected Data to Drive Better Customer Experiences

Day 1 Seminar: 5pm-5.45pm
The Future of Programmatic in Your Living Room
The Trade Desk

Day 1 Debate: 6pm-6.30pm
Competition in the Digiconomy-Conquerors, Survivors and Influencers
AppNexus, Yandex

Day 2 Seminar: 12pm-12:45pm
Right Place? Right Time? – Programmatic Marketing in Growth Markets

Day 2 Seminar: 3pm-3.45pm
Bringing Brand Advertising to the Programmatic Era

Daniel Rieber, adsquare’s Director of Marketing & Communications and Vice Chairman of MMA Germany was invited to speak in the mobile disruption seminar:

In recent years, dmexco has evolved to one of the leading global events for digital advertising, attracting people from all over the world“ says Daniel. „Mobile, programmatic and data have become the main topics for advertisers and agencies and the dmexco program reflects that in a remarkable way.

For the full programme of seminars, worklabs and talks, click here. You can find adsquare at Hall 7.1 A049 B048! Shoot us a mail to arrange a meeting.

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About Giulia Grazzini

Giulia is the Senior Marketing Manager of Adsquare. Originally from Italy, she landed in Berlin after many years in the City that Never Sleeps and in beautiful Sydney.

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