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Recap: IAB Mobile Programmatic 101

In 2014, 68% of mobile ads were bought programmatically. By 2017 that number is expected to rise to a 88%* – As mobile programmatic eats into budgets and is recognized as the most efficient and effective method for buying and selling mobile inventory, educating the market is currently a top priority.

IAB_logoOur UK Country Manager Karel stopped by IAB UK’s office in London for the Mobile Programmatic 101 workshop.

With an array of sessions ranging from advice on agency trading desk relationships, key differences between mobile & desktop and why advertisers and agencies need a data strategy, the day panned out into a valuable knowledge transfer.

Mobile is more than just another device category, mobile represents a paradigm shift: The internet has left its stationary environment and is on the move with us seamlessly integrated in to our daily lives. This fusion of physical and digital worlds offers advertisers a new gateway to customers, which can be tapped in to in the form of programmatic advertising.

Events like IAB UK’s Mobile Programmatic 101 are central to educating the industry from each different perspective. For those who couldn’t make the IAB Mobile Programmatic 101, help is at hand. The IAB’s 2015 Mobile Programmatic FAQs booklet covers the basics from all angles. The booklet answers a wide array of questions such as

mobile programmatic faqsHow is mobile programmatic different to desktop?
How does the bidding process work?
How is deterministic data gathered and used?
What data is available?
How does 1st party data-drive buying work?
Who owns the data?

Click here to download the IAB’s Mobile Programmatic FAQs for free.

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About Giulia Grazzini

Giulia is the Senior Marketing Manager of Adsquare. Originally from Italy, she landed in Berlin after many years in the City that Never Sleeps and in beautiful Sydney.

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