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In recent years, smartphones have become our everyday companions, whether searching for information, wanting to be entertained, staying in contact with family and friends, or sharing everyday activities with the world. With this increased usage of mobile phones a new field has emerged for the marketing industry – Mobile Data, meaning data generated by all these phones. But what exactly is this mobile data, and how can advertisers get access to data that meets quality and privacy standards?
This guide aims to explain the most important terminologies, sources and insights of which advertisers should be aware to manage successful mobile marketing campaigns. It was created by the Mobile Data Quality Lab of MMA Germany in collaboration with adsquare.

A Basic Guide to Mobile Data
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White Paper

This section is to empower buyers who are getting their feet wet with their first campaign, or those who would like to gain more knowledge as to how data can be leveraged for more sophisticated client audience targeting, offline attribution and insights in programmatic advertising for mobile, desktop and DOOH.
The Data-Driven Transformation of Out-Of-Home
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adsquare Validated Demographics
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GDPR White Paper
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Buyers Guide
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Case Studies

Learn how global brands leverage mobile data to pinpoint their audiences on the most personal device
Subway
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IKEA
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McDonald's
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Renault
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McDonald's
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Pernod Ricard
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Decathlon
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adsquare Collateral

See our latest flyers and learn more about our technology, data partners and audience offering
Audience Targeting
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Proximity Targeting
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Real-Time Footfall Measurement
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Post-Campaign Footfall Measurement
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Audience Insights
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Location Insights
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Out Of Home
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Data Dartnership
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About Us
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Flyer for App Publishers
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Flyer for Platform Partners
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adsquare Data Alliance
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Reach Extension
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