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In recent years, smartphones have become our everyday companions, whether searching for information, wanting to be entertained, staying in contact with family and friends, or sharing everyday activities with the world. With this increased usage of mobile phones a new field has emerged for the marketing industry – Mobile Data, meaning data generated by all these phones. But what exactly is this mobile data, and how can advertisers get access to data that meets quality and privacy standards?
This guide aims to explain the most important terminologies, sources and insights of which advertisers should be aware to manage successful mobile marketing campaigns. It was created by the Mobile Data Quality Lab of MMA Germany in collaboration with Adsquare.

What advertisers need to know for successful mobile marketing

Adsquare Whitepapers

This section is to empower buyers who are getting their feet wet with their first campaign, or those who would like to gain more knowledge as to how data can be leveraged for more sophisticated client audience targeting, offline attribution and insights in programmatic advertising for mobile, desktop and DOOH.
The Transformation of OOH
Read more & download
The Validated Demographics
Read more & download
The Implications of GDPR
Read more & download
The Buyer's Guide
Read more & download

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