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Whitepaper

Validated Demographics: On-Target-Percentages Exceed Industry Benchmarks

To tackle the data quality challenge in advertising, adsquare launches Validated Demographics. The offering is based predominantly on first-party data from app publishers with age and gender segments exceeding industry benchmarks for on-target-percentages by up to 6.2 times! Download your free copy of our Validated Demographics White Paper to learn more about our new solution.

What you will find in our white paper in a nutshell

  • Why data accuracy is the key to effective targeting.
  • How adsquare Data Alliance demographic segments exceed industry benchmarks.
  • How adsquare On-Target-Percentages compare to the industry standard – Nielsen DAR Benchmarks.
  • adsquare on-target percentages for all our major markets (France, Germany, Italy, UK and the US).

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