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Schober Household Data Now Available via adsquare's AMP

schoeberSchober is one of the leading European information service companies, providing comprehensive data sets to its core market fields: marketing, technology and e-commerce. Schober has more than 60 years of experience in the information service industry. Companies such as Facebook, Telekom and Deutsche Bahn enhance their marketing efforts by using Schober’s data portfolio. Schober is now an official household data provider within adsquare’s AMP (Audience Management Platform).

As an official adsquare “branded data” partner, both 1st-party data as well as the extensive profile data from the Schober B2B and B2C databases can be used to address existing and new customers for mobile programmatic campaigns in real-time.

“Our independent platform gives advertisers full transparency and allows them to access to a variety of data partners,” explains our CEO Tom Laband. “We are very excited about the integration with Schober. Thanks to our common onboarding processes, both the customer’s own CRM data and household data can be harnessed for mobile programmatic advertising.”

“Mobile has become an integral part of the customer journey. Advertisers need to reach consumers across all channels with relevant messaging and at the right moments, which requires meaningful data” explains Felix Hick, COO at Schober Information Group.

Schober set up various tools such as the Capaneo DataDriver to match the address bases of 5.3 million business addresses, 30 million consumer addresses and 6 million affinity data points. As an adsquare client, you can use Schobers´s socio-demographic data sets to reach out to specific targeting groups and significantly raise the efficiency of your advertising campaigns via our self-service Audience Management Platform.

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About Nathalie

Nathalie is Marketing Manager at adsquare. She comes from London and has been in Berlin for five years working in the mobile advertising industry. For any blog, marketing or British tea related questions, feel free to get in touch via nathalie@adsquare.com

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