Skyhook’s Location-Enabled Behavioral Data Now Available Via adsquare
With mobile ad spending surpassing desktop in the U.S., there is no time like the present for adsquare to team up with leading location data provider, Skyhook. In fact, BIA/Kelsey predicts that “Location-targeted mobile ad spend will grow from $12.4 billion in 2016 to $32.4 billion in 2021”, representing as much as half of all ads. In addition, with a greater percentage of time spent on mobile devices to consume media, purchase and research products, the importance of mobile can’t be overstated.
With the partnership between adsquare and Skyhook, advertisers, brands and enterprises can access Skyhook’s robust and fully validated location data on our adsquare data exchange – gaining location-related insights to help them target, personalize, and attribute ad campaigns.
Skyhook provides adsquare users with robust location data derived from tens of millions of mobile devices running a mobile SDK and over twenty million location-verified venues, along with supplemental data obtained from trusted partners and scrubbed to remove any inconsistencies.
Skyhook location data can be used to identify devices in-store, at the gas pump, at individual stores or within a mall, in rural, suburban or dense urban commercial environments. The data can provide insights to help our customers with brand research, competitive intelligence, attribution and segmentation. adsquare customers can specifically access venue visits by devices, as well as dynamic behavioral and demographic profiles of device users (called Skyhook Personas) that are created and updated based on location history.
Browse www.skyhook.com for more information.Back to the blog
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