Smadex Adds adsquare Footfall Attribution To Measure Impact Of Location Campaigns
We are pleased to announce that our partners from Smadex are now offering adsquare’s Insights solution to measure and attribute the impact of location-based campaigns to footfall. Our existing partnership with Smadex provides advertisers with unprecedented access to our vast array of mobile data as well as access to first-party data through our private marketplace. Smadex is a mobile DSP that offers advertisers mobile advertising solutions for both branding and performance using data and all ad formats including video.
Our footfall attribution solution offers a unique overview of each of the locations targeted during a campaign and analyses users that have been exposed to mobile ads against a control group that has not. The study generates insights and analysis in the following areas: audience analysis, temporal analysis, top stores and competitive analysis.
The result is an uplift, measuring the impact of mobile ad exposure at driving store visits, determined by comparing those exposed to the ad against those who were not (control group), which is a very important KPI for the success of your marketing campaign. After the end of a location-based campaign, Smadex send us the data for processing and analysis and the Footfall Attribution study is then compiled and generated by adsquare.
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