Predict Consumers´ Movement
Access Real Life Visitation Patterns.
Optimize Location-Based Campaigns.
Gain Audience Insights.
Adsquare is solving the challenges of OOH advertising by combining the strengths of all Adsquare products in one single platform solution. Our Out-Of- Home solutions allow you to easily combine various data types for improved outdoor campaign planning, programmatic DOOH activation, multi-device retargeting, measurement and insights.
Data-Driven OOH Campaign Planning
Programmatic Data Activation
Seamlessly activate any segment built with the Adsquare platform programmatically in your DSP of choice.
Reach Users Second Screen
- Select desidered poster locations in the Adsquare dashboard and design a corresponding radius.
- Activate the data via Adsquare´s pre-bid integrations in your DSP of choice.
- Reach users who are in the proximity of OOH poster locations in the moment when the OOH advertising is shown.
Retarget Users Multi-Screen
- Adsquare creates a geo-fence around poster locations used for an OOH campaign
- Raw movement data is analyzed to identify users who have been exposed to OOH campaigns
- Reach these users on their mobile device and desktop via Adsquare´s targeting and cross- device solutions.
Attribute Store Visits to OOH Campaigns
- Calculate the Visitation Uplift to evaluate the campaign´ s performance
- Track footfall measurement in real-time through Adsquare´s integrations with leading DSPs such as The TRade Desk, Google DV360 or Adform for campaign optimization