×
I have read and accepted the Terms of Service and Privacy Policy. *
Yes, I would like to receive adsquare\'s newsletter about industry insights and company news.*
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at marketing@adsquare.com. We process your information in accordance with our Privacy Policy which you can review via www.adsquare.com/privacy.

* Required field.

Splicky Stats: Mobile Programmatic Advertising

Our partner Splicky has just published a great infographic titled “The Road to Mobile Programmatic Advertising”.

With a U.S. reach of 360 billion impressions and 340 billion impressions in Europe, Splicky’s infographic goes on to detail the share of mobile data:

Splickysmall

In addition to this, readers learn that increasing the radius in location-based campaigns from 50m to 100m gives advertisers 4x the reach. The full infographic, which includes video completion rates and top mobile advertising formats among other insights can be viewed in full here.

We’d also like to take this opportunity to congratulate Splicky on their recent acquisition by Switzerland-based Goldbach Group! We’re excited for the launch of new products with Goldbach in Splicky’s core markets, as the programmatic market grows ever larger.

Back to the blog

About Nathalie

NathalieNathalie is Marketing Manager at adsquare. She comes from London and has been in Berlin for five years working in the mobile advertising industry. For any blog, marketing or British tea related questions, feel free to get in touch via nathalie@adsquare.com

This website uses cookies for analytics purposes, advertising and giving you the best browsing experience. Click here to learn more or change your cookie settings and here to read our Privacy Policy to understand how we process your information. By clicking 'Accept Cookies', you agree to our use of cookies.