Our partner Splicky has just published a great infographic titled “The Road to Mobile Programmatic Advertising”.

With a U.S. reach of 360 billion impressions and 340 billion impressions in Europe, Splicky’s infographic goes on to detail the share of mobile data:

In addition to this, readers learn that increasing the radius in location-based campaigns from 50m to 100m gives advertisers 4x the reach. The full infographic, which includes video completion rates and top mobile advertising formats among other insights can be viewed in full here.

We’d also like to take this opportunity to congratulate Splicky on their recent acquisition by Switzerland-based Goldbach Group! We’re excited for the launch of new products with Goldbach in Splicky’s core markets, as the programmatic market grows ever larger.