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Disentangling Data and the Decline of the Duopoly

November 27 2018
by David Fieldhouse
This article was originally published as a Guest column, written by our GM UK & US David Fieldhouse on Mobile Marketing Magazine For those of us who have been a part of the tsunami of change ‘digital’ and then ‘mobile’ have brought to the media world over the last 20 years it may seem almost absurd to even write a line that predicts the ‘decline’ of Google and Facebook – [...]
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adsquare’s Footfall Report Empowers Retailers To Leverage Data For Competitive Advantage

January 17 2018
by Giulia Grazzini

There is one ingredient that the future success of quick-service restaurants greatly depends on – location intelligence. As numerous marketing research studies show, location data is the single biggest determinant for the performance of a fast-food service restaurant or retailers. Hence, footfall traffic and visitation rates are invaluable KPIs that help managers make informed decisions and determine the next steps in their strategy.         For marketers, understanding real-world […]

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