We’re very excited to share with you the first results coming soon after the launch of our Footfall Measurement solution, helping brands measure the effectiveness of their mobile campaigns based on data from real-time store visitations. Thanks to our mobile audience data and campaign analysis report, retailers can get a deeper and valuable insight into the effectiveness of their creative mobile campaigns on real-time store visitations. Together with creative mobile DSP provider TabMo, we were able to get the first results from our partnership summarizing them in a “Branding To Store” 2018 Benchmark study, announced during dmexco.

TabMo & adsquare Benchmark Study

Our unique study shows the results from 55 programmatic campaigns delivered between 1 March and 30 August 2018 on TabMo’ DSP Hawk using adsquare’s Footfall Measurement solution. The campaigns are split across vertical sectors (as defined by the IAB): alcohol, automotive, beauty, business, buying and selling cars, clothing, food and drink, health, hobbies and interests, national parks, travel, shopping, and style and  fashion.

By looking at the conversion rates, TabMo was able to determine the cost per visit to a store across number of verticals, with the average cost of only $6  for driving consumers to selected retail locations. Even more, the study results show significant insights into the behavior of shoppers who have seen mobile campaigns and determine when is the best time to generate store visits – the days between Thursday and Saturday have the highest likelihood of generating higher footfall traffic.

Furthermore, our benchmark study shed a light into the effectiveness of different mobile ad formats and creatives when generating store visits. Expandable Banners are taking the lead in comparison to Full-Screen Video and Square Banners.

You can check out all the study results in TabMo’s interactive infographic, you can download here.